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The Agency Giants Podcast - Episode 11 (Paul Kennedy)
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We’re kicking off the year with a huge new episode of Agency Giants!

In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.

Paul's Instagram: https://www.instagram.com/paul.belfast/
Life Like Media: https://www.lifelike.media/
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0:00 – From Videographer to 7-Figure Agency Owner
3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years
7:00 – The Secret to Growing an Agency Through Referrals and Partnerships
11:10 – Landing Floyd Mayweather & Tyson Fury as Clients
19:00 – Inside the Fury Camp: Shooting Content with Celebrities
26:10 – What It’s Like Touring Thailand with Tyson Fury
29:50 – How Travel and Sales Built My Business Resilience
34:00 – Scaling from Remote to a 20-Person Office Team
40:00 – How Paul's Brother Helped Scale Their Agency
44:30 – The Deal That Fell Apart – Biggest Failure in Business
49:00 – Why Client Results Matter More Than Constant Outreach
52:00 – Scaling Paul's Own Brands from the Agency
58:00 – The Future of Our Agency: Incubating and Growing DTC Brands
1:05:00 – Should You Take Equity Deals as an Agency?
1:12:30 – How to Hire Passionate People Who Drive Business Growth
1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d
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