Technical Content Writing is tough to navigate.

Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community?

Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time

Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/

Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/

#cybersecurity #b2bmarketing #contentstrategy

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/

John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz

Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/

Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview

Chapters
00:00 The Reality of Renting vs. Owning Equity
11:55 Building Skills Through Experience
17:10 The Importance of Community in Marketing
24:55 Creating Authentic Connections in Business
32:44 The Value of Trust in Marketing
39:36 The Art of Building Relationships
46:01 Investing in Marketing: Mortgage vs. Rent
#cybersecurity #digitalmarketing #b2b

"You can't just show up to sell anymore."

George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.

SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.

George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.

No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/

Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide

MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measureable results. Learn how we make every impression count: https://mkgmarketinginc.com/

Chapters
00:00 Introduction to George Kameed and His Journey
02:49 The Role of Anthropology in Marketing
06:09 Bridging the Gap: Technology Providers and Buyers
09:01 The Challenge of Storytelling in Cybersecurity
12:14 Understanding Business Needs in Messaging
15:07 The Importance of Customer Success
17:54 Account-Based Marketing and Nuanced Messaging
21:10 Connecting with End Users for Effective Marketing
23:55 The Right First Hire: Customer Success
27:12 Founders' Marketing Missteps and Lessons Learned
30:14 Navigating the Changing Landscape of Marketing
35:23 The Importance of Messaging and Storytelling
42:54 Building a Customer-Centric Approach
49:48 The Shift from Traditional Content to Engaging Formats
55:06 The Role of Sales in a New Era

#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo

"Red flags matter."

Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies.

Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens.

Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.

Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/

Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/

Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628

Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/

4/5 Dentists agree that maple syrup will 10x your creativity:
https://yourpodcastsidekick.com/p/yps-overview

#marketingstrategy #networking #jobsearch #personalbranding #career

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging.

Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.

This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.

She's back and we're diving into the importance of mental health, framing, and positive self-talk.

Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/

Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
Check out Blink Ops: https://www.blinkops.com/

Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/

Kelsey, a Marketing Communications Director at Entro Security, spills the tea:
- Her unconventional path to marketing (which started in high school)
- Nailing brand position and standing out
- Working with visual creative and neurotypical learners
- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews.

This episode is soooo good (pinky promise).

Sharing some links with love:
- Learn more about Entro security: https://entro.security

- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/

- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/

- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong.

Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success.

Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/

Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often.

Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/
Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/

Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtml

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview