Technical Content Writing is tough to navigate.

Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community?

Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time

Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/

Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/

#cybersecurity #b2bmarketing #contentstrategy

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/

John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz

Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/

Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview

Chapters
00:00 The Reality of Renting vs. Owning Equity
11:55 Building Skills Through Experience
17:10 The Importance of Community in Marketing
24:55 Creating Authentic Connections in Business
32:44 The Value of Trust in Marketing
39:36 The Art of Building Relationships
46:01 Investing in Marketing: Mortgage vs. Rent
#cybersecurity #digitalmarketing #b2b

"You can't just show up to sell anymore."

George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.

SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.

George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.

No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/

Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide

MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measureable results. Learn how we make every impression count: https://mkgmarketinginc.com/

Chapters
00:00 Introduction to George Kameed and His Journey
02:49 The Role of Anthropology in Marketing
06:09 Bridging the Gap: Technology Providers and Buyers
09:01 The Challenge of Storytelling in Cybersecurity
12:14 Understanding Business Needs in Messaging
15:07 The Importance of Customer Success
17:54 Account-Based Marketing and Nuanced Messaging
21:10 Connecting with End Users for Effective Marketing
23:55 The Right First Hire: Customer Success
27:12 Founders' Marketing Missteps and Lessons Learned
30:14 Navigating the Changing Landscape of Marketing
35:23 The Importance of Messaging and Storytelling
42:54 Building a Customer-Centric Approach
49:48 The Shift from Traditional Content to Engaging Formats
55:06 The Role of Sales in a New Era

#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo