"You can't just show up to sell anymore."

George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.

SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.

George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.

No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/

Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide

MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measureable results. Learn how we make every impression count: https://mkgmarketinginc.com/

Chapters
00:00 Introduction to George Kameed and His Journey
02:49 The Role of Anthropology in Marketing
06:09 Bridging the Gap: Technology Providers and Buyers
09:01 The Challenge of Storytelling in Cybersecurity
12:14 Understanding Business Needs in Messaging
15:07 The Importance of Customer Success
17:54 Account-Based Marketing and Nuanced Messaging
21:10 Connecting with End Users for Effective Marketing
23:55 The Right First Hire: Customer Success
27:12 Founders' Marketing Missteps and Lessons Learned
30:14 Navigating the Changing Landscape of Marketing
35:23 The Importance of Messaging and Storytelling
42:54 Building a Customer-Centric Approach
49:48 The Shift from Traditional Content to Engaging Formats
55:06 The Role of Sales in a New Era

#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo