Hitting $1M in revenue sounds amazing… but do you actually want it?

Everyone talks about the magic $1M mark, but what does it really take to get there? And is it even the right goal for you?

In this episode, we break down the real numbers behind a $1M practice—including 100+ visits per week, 700+ evaluations per year, and a team of 5+ clinicians supported by a solid admin staff.

Here’s what you need in place to scale:
✅ A massive lead pipeline – You’ll need more than 1,000 leads per year to keep your schedule full.
✅ Tight business systems – You can’t rely on great people alone. Your conversions, drop-offs, and internal processes have to be dialed in.
✅ An investment in staff – Hiring, onboarding, and training are non-negotiable as you grow.
✅ A shift to the CEO role – You won’t have time to do everything yourself—you need to focus on strategy, leadership, and business growth.

But here’s the thing… most businesses won’t (and don’t need to) hit $1M. Many owners are building highly profitable, fulfilling businesses without ever reaching that milestone.

So before you chase the $1M dream, let’s talk about whether it’s actually right for you!

Business Accelerator Program

If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this episode, we share 3 Big Things from our recent Pelvic PT Rising business retreat. These are the foundational principles for creating a practice you love and a business that thrives.

• First, we dive into clinical excellence—why it’s the backbone of your practice. Treating according to your ethos, keeping patients engaged, and creating superfans who rave about your services will set you apart and make the biggest impact for your patients.
• Next, we tackle time management. As business owners, time is our most valuable resource, but are we spending it wisely? Learn how to prioritize what truly matters and focus on growth-oriented tasks.
• Finally, we discuss financial confidence. You can’t enjoy the success of your practice if you’re constantly stressed about money. We'll explore why understanding your numbers is critical and how financial clarity can reduce anxiety and allow you to savor your wins.

If you’ve ever felt stuck, overwhelmed, or unsure about your next steps, this episode is packed with actionable takeaways to help you move forward confidently.

Business Accelerator Program

If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How can your own story shape the way you practice?

In this episode, we dive into Jenny’s personal ethos of helping women stay active throughout their lives. She reflects on how her experience as an athletic trainer still influences her approach to patient care and shares the lessons she’s learned from navigating her own hip dysplasia and surgery during PT school—experiences that have transformed how she tempers expectations with her patients.

We also nerd out on research! Jenny breaks down two of her recent articles, revealing how to better read and apply research in your clinical work. If you’ve ever felt overwhelmed by journal articles, this is the conversation for you.

This episode is packed with inspiration, practical advice, and a shared love for advancing pelvic health. Whether you’re a new grad or a seasoned clinician, you’ll come away with fresh insights to improve your practice.

More about Jenny: Jenny is a clinician, researcher, and PhD committed to empowering women to live actively throughout their lives. Follow her great content on Instagram at @jenn.lacross.

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How do you really know if your patient care is effective? It’s easy to rely on gut feelings or anecdotes, but those can lead us astray. If you’re serious about improving your clinical outcomes and patient experience, it’s time to start tracking objective metrics.

In this episode, we’re diving into the two essential metrics every clinician should track:

1. Forfeit Rate – How many patients stop care after 3 or fewer visits?
2. Appointment:Evaluation Ratio – How many visits, on average, are patients attending after their initial evaluation?

These numbers provide powerful insights into your clinical buy-in, the trust patients have in your care, and whether they’re staying long enough to achieve meaningful, lasting results.

What You’ll Learn in This Episode:

• Why relying on “gut feelings” can mislead even the best clinicians.
• The significance of your forfeit rate and what it reveals about patient buy-in.
• How your appointment:evaluation ratio highlights whether you’re making a long-term impact on your patients’ health.
• Actionable strategies to improve both metrics and enhance your practice.
• Practical tips for tracking, analyzing, and using metrics to guide your clinical care.

Business Accelerator Program

If you'd like to learn more about using these metrics in the context of your business and becoming a more confident business owner, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Why do patients say they’re too busy? Or that they can’t afford care? On the surface, these sound like perfectly reasonable excuses. But are they the real reasons—or just polite ways to avoid saying, “I don’t believe you can help me”?

In this episode, we’re flipping the script and challenging ourselves to take radical responsibility for how patients perceive us and our ability to help them. Instead of accepting their excuses at face value, we’re asking the hard questions:

• Are we truly communicating the value of what we do?
• Have we built the trust and connection they need to commit to their care?
• What signals might we be sending—intentionally or not—that make patients hesitate?

We’ll explore how to shift our lens from frustration to reflection, recognizing that patient objections are often symptoms of a deeper issue. Let’s take the reins and make sure our actions reflect our ability to help—no excuses.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Does your schedule control you—or do you control your schedule?

Too many practice owners bend over backward to accommodate every patient request. Early mornings, late evenings, skipping lunch—it’s no wonder burnout is lurking around every corner!

In this episode, we introduce the simple but powerful Red/Yellow/Green method to take back control of your schedule. It’s not just about managing time; it’s about protecting your energy, setting boundaries, and creating a practice that fits your life.

Here’s how it works:

• Red: Absolutely no scheduling—these are your sacred no-work zones.
• Yellow: Special exceptions only—reserved for the right patient or situation.
• Green: Open season—this is when you want to see patients.

By applying this framework, you’ll eliminate the stress of constant decision-making, streamline your availability, and make sure your practice supports your priorities instead of derailing them.

Whether you’re feeling overbooked or just want to refine your workflow, this episode will give you practical steps to transform your schedule and reclaim your time.

Say goodbye to burnout and hello to smarter, sustainable scheduling! Tune in now and take control.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this 'sode we dive into the growing presence of online programs and how they’re influencing the field of pelvic health. Many physical therapists worry that these programs are drawing patients away from in-person care, but is that really the case? We break down this common fear and take a closer look at how these programs fit into the larger pelvic health landscape.

Instead of viewing online programs as competition, we explore how they can actually raise awareness about pelvic health issues. These programs introduce people to the idea that their pain or dysfunction isn’t normal and that help is available. For many patients, online programs are just the first step in their journey, one that often leads them to seek out individualized care from experts like us.

Tune in to learn why online programs are not your enemy, how to shift your mindset about them, and why this trend could ultimately benefit your practice.

If you've ever felt frustrated or worried about the rise of online pelvic health resources, this episode will help you reframe your perspective and show you how to position your practice as the go-to expert when patients are ready for personalized care.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Worried about 'competitors' in your area? Struggling with keeping an abundance mindset? We've all been there - we want you feeling more confident and at-ease in your practice.

A scarcity mindset is understandable for business owners. In fact, we all experience it to some degree at some point in the business. But it's not a fun place to be!

A few signs you might be struggling with this:

• Following (maybe a little obsessively) competitors online or thinking about what they are doing
• Worried about who you can market to because someone has already been there
• Concerned that you might hire someone who eventually leaves to start their own practice
• Fear a patient might stop coming in if they see a chiropractor/acupuncturist/ortho PT as well

This scarcity mindset can drive bad decision, poison relationships, cause us to perseverate and steal the joy from our business.

Cultivating an abundance mindset is the antidote. In this 'sode we talk about how many people need our help, how our focus is best on expanding the pie instead of fighting for our own slice, and practical tips for leaning into an abundance mindset in 2025. Don't miss this one!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!