Hitting $1M in revenue sounds amazing… but do you actually want it?

Everyone talks about the magic $1M mark, but what does it really take to get there? And is it even the right goal for you?

In this episode, we break down the real numbers behind a $1M practice—including 100+ visits per week, 700+ evaluations per year, and a team of 5+ clinicians supported by a solid admin staff.

Here’s what you need in place to scale:
✅ A massive lead pipeline – You’ll need more than 1,000 leads per year to keep your schedule full.
✅ Tight business systems – You can’t rely on great people alone. Your conversions, drop-offs, and internal processes have to be dialed in.
✅ An investment in staff – Hiring, onboarding, and training are non-negotiable as you grow.
✅ A shift to the CEO role – You won’t have time to do everything yourself—you need to focus on strategy, leadership, and business growth.

But here’s the thing… most businesses won’t (and don’t need to) hit $1M. Many owners are building highly profitable, fulfilling businesses without ever reaching that milestone.

So before you chase the $1M dream, let’s talk about whether it’s actually right for you!

Business Accelerator Program

If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this episode, we share 3 Big Things from our recent Pelvic PT Rising business retreat. These are the foundational principles for creating a practice you love and a business that thrives.

• First, we dive into clinical excellence—why it’s the backbone of your practice. Treating according to your ethos, keeping patients engaged, and creating superfans who rave about your services will set you apart and make the biggest impact for your patients.
• Next, we tackle time management. As business owners, time is our most valuable resource, but are we spending it wisely? Learn how to prioritize what truly matters and focus on growth-oriented tasks.
• Finally, we discuss financial confidence. You can’t enjoy the success of your practice if you’re constantly stressed about money. We'll explore why understanding your numbers is critical and how financial clarity can reduce anxiety and allow you to savor your wins.

If you’ve ever felt stuck, overwhelmed, or unsure about your next steps, this episode is packed with actionable takeaways to help you move forward confidently.

Business Accelerator Program

If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How can your own story shape the way you practice?

In this episode, we dive into Jenny’s personal ethos of helping women stay active throughout their lives. She reflects on how her experience as an athletic trainer still influences her approach to patient care and shares the lessons she’s learned from navigating her own hip dysplasia and surgery during PT school—experiences that have transformed how she tempers expectations with her patients.

We also nerd out on research! Jenny breaks down two of her recent articles, revealing how to better read and apply research in your clinical work. If you’ve ever felt overwhelmed by journal articles, this is the conversation for you.

This episode is packed with inspiration, practical advice, and a shared love for advancing pelvic health. Whether you’re a new grad or a seasoned clinician, you’ll come away with fresh insights to improve your practice.

More about Jenny: Jenny is a clinician, researcher, and PhD committed to empowering women to live actively throughout their lives. Follow her great content on Instagram at @jenn.lacross.

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!