JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.

Key Takeaways:

- The importance of joy

- Authenticity in branding

- How Speak Out Boston empowers LGBTQ+ voices

Episode Timeline:

1:00 The important role that joy plays in JJ's life

3:30 How JJ refills his joy bucket

5:10 JJ's previous career in casting

7:00 Self-awareness is the key to acting

9:30 Brands need to be self-aware

10:00 How does Bergmeyer set itself apart in the design space?

12:30 The importance of culture at Bergmeyer

13:30 How is Bergmeyer navigating the current economy?

15:30 How did Bergmeyer make it through COVID-19?

20:30 The weird way COVID unleased creativity

21:30 The current state of the LGBTQ movement

This episode’s guest:

• JJ Nelson on LinkedIn

• JJ on Instagram

• Bergmeyer's website

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Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island.

Key Takeaways:

- Post-pandemic education challenges

- Tips for PR in education

- Kristine's work with Governor Raimondo of Rhode Island

Episode Timeline:

1:45 Where does Kristine get her passion for education?

2:55 How widespread is inequality in education?

4:20 Amplify’s mission

6:10 Kristine's favorite Amplify curriculum

7:45 Amplify's post-pandemic challenges

9:45 Amplify's literacy data

11:00 Who's Kristine's target audience

14:45 Three lessons for someone new to education

16:30 Jargon in education

18:30 Kristine's favorite memories working with Governor Raimondo

This episode’s guest:

• Kristine Frech

• Amplify on Instagram

• Science of Reading podcast

• Beyond My Years podcast

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Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.

Key Takeaways:

- Media training 101

- How COVID drove the need for media training

- The mystery of charisma

Episode Timeline:

2:00 The most common problems Anne corrects during media training

4:00 The importance of creating understanding

4:45 Can you teach authenticity?

7:15 The importance of self-awareness

9:30 How Anne's lifelong love of singing affects her media training

12:00 Why do people trail off when speaking?

15:15 The mystery of charisma

18:20 People who can manage the energy of the room

22:00 Has Zoom driven more people to media training

26:00 The importance of being heard

This episode’s guest:

• Anne Green on LinkedIn

• G&S Integrated Marketing Communications Group

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April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."

Key Takeaways:

- April's approach to leadership

- Why leaders should exemplify their brands

- Managing assertive and introverted employees

Episode Timeline:

2:00 What April's menagerie of animals taught about leadership

5:30 How leaders deal with assertive employees and introverts

8:45 How April developed her leadership style

10:15 Developing an authenticity in leadership

12:30 Tod's aversion to managing people

14:00 Do what you say before you say what you do

18:00 Why brands need to engage in two-way conversations

20:00 Are brands changing how they respond to negative social media feedback

23:45 Why leaders need to exemplify their brands

26:00 Lessons April has learned from doing the "PR Wine Down" podcast

This episode’s guest:

• Email: April@TrustRealtions.Agency

• TrustRelations.Agency

• Trust Relations on Instagram

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Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.

Key Takeaways:

- Scammers are increasingly using text messages instead of robocalls

- Understanding the new wave of scam tactics

- How scams are affecting businesses

Episode Timeline:

1:45 The rise of text scams

4:00 How do scammers break into iPhones?

6:45 How to protect your smartphones from scammers

8:15 How to protect your cryptocurrency

10:15 Current government actions against robocalls

14:00 Will there be fewer robocalls in 2025?

17:00 AI is making it more affordable for scammers to target their victims

18:30 Data breaches are helping scammers

20:30 Scammers are entering the real world

22:00 The Liam Neeson scam

This episode’s guest:

• Chris Drake on LinkedIn

• iconectiv's website

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Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.

Key Takeaways:

- The benefits of tai chi

- Why everyone needs a personal brand

- Finding your brand's core values

Episode Timeline:

1:30 Paige's love of tai chi

3:00 The benefits of tai chi

5:30 Tai chi is a walking meditation

6:45 Why everyone needs a personal brand

8:00 If you're not online, you're invisible

9:00 Pick your platform

10:00 How blogs can go wrong

12:20 Finding your core values

14:45 Your brand is like an artistic voice

16:00 Brands are financially valuable

17:30 The new importance of humanity

19:45 How does Paige stay relevant?

22:00 The importance of awareness

This episode’s guest:

• Paige Arnof-Fenn on LinkedIn

• Mavens & Moguls

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Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.

Key Takeaways:

- What thought leadership means to 10 "PR 360" guests

- How to be a better thought leader

- Things thought leaders get wrong

Episode Timeline:

2:10 April White, CEO and founder of Trust Relations

3:20 Louis K. Gump. president of Cambian Solutions

5:20 Gini Dietrich, founder of the influential Spin Sucks blog

8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing

10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers

12:10 Dominick Miserandino, founder of TheCelebrityCafe.com

14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce

17:00 Jacqueline Long, President of Evins PR

18:45 Amy Jackson, founder of TaleSplash

21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy

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Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.

Key Takeaways:

- Common mistakes in creative firms

- When to sell an agency

- How to evaluate your agency

Episode Timeline:

1:15 The perils of living with an Australian shepherd

2:30 How Punctuation helps media companies with positioning and benchmarking

4:00 Considering the owner's lifestyle during the M and A process

5:00 Selling a business to the right person

6:45 Is there a common positioning pivot agencies are making these days?

7:15 The importance of finding your niche

8:30 How expertise affects pricing

9:10 The biggest mistakes creative firms are making these days

10:15 How an owner's role evolves over time

12:35 When is it time to sell?

15:15 The emotional toll of the M and A process

17:45 The importance that EBITA plays in the evaluation

19:30 Jonathan's favorite craft brew

This episode’s guest:

• Jonathan Baker

• Get free resources at Punctuation.com/PR360

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