Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.

Key Takeaways:

- Media training 101

- How COVID drove the need for media training

- The mystery of charisma

Episode Timeline:

2:00 The most common problems Anne corrects during media training

4:00 The importance of creating understanding

4:45 Can you teach authenticity?

7:15 The importance of self-awareness

9:30 How Anne's lifelong love of singing affects her media training

12:00 Why do people trail off when speaking?

15:15 The mystery of charisma

18:20 People who can manage the energy of the room

22:00 Has Zoom driven more people to media training

26:00 The importance of being heard

This episode’s guest:

• Anne Green on LinkedIn

• G&S Integrated Marketing Communications Group

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