Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.

Key Takeaways:

- How Healthee's AI platform simplifies healthcare navigation for employees

- Why marketing is all about emotions

- AI solutions for healthcare

Episode Timeline:

1:30 An overview of Healthee

2:00 Navigating healthcare with AI Solutions

5:40 Personalization in health benefits

9:24 The Importance of transparency in healthcare costs

11:00 Insights from the Healthee's 2025 Benefits Report

13:20 Creating brands with an emotional spark

19:00 Cultural differences in branding between Israel and the USA

21:40 Omer's thought leadership philosophy

This episode’s guest:

• Omer Maman on LinkedIn

• Healthee.com

• Healthee on Instagram

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Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.

Key Takeaways:

- How Spacely simplifies the process of buying print ads

- Why print advertising is still a significant player in marketing

- How to break into voice over acting

Episode Timeline:

1:30 Automation is great for relationships

2:45 How Spacely makes automation easy

3:45 What's the Spacely process like?

9:00 What are the best parts of a magazine to have your ad appear?

10:30 Why should brands choose print media over other types of advertising?

11:45 Magazines feel like a luxury item in 2025

13:00 Reading physical media is better for recall

14:00 The resurgence of out-of-home advertising

16:00 Spacely success stories

19:00 How did Beth break into voice acting?

22:10 How do people find voice actors?

This episode’s guest:

• Beth Mach on LinkedIn

• Beth Mach's website

• Spacely.Media

Hosted on Acast. See acast.com/privacy for more information.

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.

Key Takeaways:

- The six pillars of BRANDPWR

- Effective marketing strategies

- Humanizing your brand

Episode Timeline:

2:15 An overview of Blue C's work

4:00 The BRANDPWR framework

7:45 Identifying your target customer

9:00 Wahoo's Fish Taco's 2021 rebrand

11:15 Finding brand clarity

14:00 The importance of KPIs

15:30 It's had to maintain a brand

16:45 Brands need to be humanized

19:20 Why Sit 'n Sleep is a very human brand

21:30 Tod's work with California Deluxe Windows

23:50 Eric's thought leadership philosophy

This episode’s guest:

• Eric Morley on LinkedIn

• BlueCUSA.om

Hosted on Acast. See acast.com/privacy for more information.