JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.

Key Takeaways:

- The importance of joy

- Authenticity in branding

- How Speak Out Boston empowers LGBTQ+ voices

Episode Timeline:

1:00 The important role that joy plays in JJ's life

3:30 How JJ refills his joy bucket

5:10 JJ's previous career in casting

7:00 Self-awareness is the key to acting

9:30 Brands need to be self-aware

10:00 How does Bergmeyer set itself apart in the design space?

12:30 The importance of culture at Bergmeyer

13:30 How is Bergmeyer navigating the current economy?

15:30 How did Bergmeyer make it through COVID-19?

20:30 The weird way COVID unleased creativity

21:30 The current state of the LGBTQ movement

This episode’s guest:

• JJ Nelson on LinkedIn

• JJ on Instagram

• Bergmeyer's website

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Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island.

Key Takeaways:

- Post-pandemic education challenges

- Tips for PR in education

- Kristine's work with Governor Raimondo of Rhode Island

Episode Timeline:

1:45 Where does Kristine get her passion for education?

2:55 How widespread is inequality in education?

4:20 Amplify’s mission

6:10 Kristine's favorite Amplify curriculum

7:45 Amplify's post-pandemic challenges

9:45 Amplify's literacy data

11:00 Who's Kristine's target audience

14:45 Three lessons for someone new to education

16:30 Jargon in education

18:30 Kristine's favorite memories working with Governor Raimondo

This episode’s guest:

• Kristine Frech

• Amplify on Instagram

• Science of Reading podcast

• Beyond My Years podcast

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.

Key Takeaways:

- Media training 101

- How COVID drove the need for media training

- The mystery of charisma

Episode Timeline:

2:00 The most common problems Anne corrects during media training

4:00 The importance of creating understanding

4:45 Can you teach authenticity?

7:15 The importance of self-awareness

9:30 How Anne's lifelong love of singing affects her media training

12:00 Why do people trail off when speaking?

15:15 The mystery of charisma

18:20 People who can manage the energy of the room

22:00 Has Zoom driven more people to media training

26:00 The importance of being heard

This episode’s guest:

• Anne Green on LinkedIn

• G&S Integrated Marketing Communications Group

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.