April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."

Key Takeaways:

- April's approach to leadership

- Why leaders should exemplify their brands

- Managing assertive and introverted employees

Episode Timeline:

2:00 What April's menagerie of animals taught about leadership

5:30 How leaders deal with assertive employees and introverts

8:45 How April developed her leadership style

10:15 Developing an authenticity in leadership

12:30 Tod's aversion to managing people

14:00 Do what you say before you say what you do

18:00 Why brands need to engage in two-way conversations

20:00 Are brands changing how they respond to negative social media feedback

23:45 Why leaders need to exemplify their brands

26:00 Lessons April has learned from doing the "PR Wine Down" podcast

This episode’s guest:

• Email: April@TrustRealtions.Agency

• TrustRelations.Agency

• Trust Relations on Instagram

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