💰 Struggling to close clients? Still using outdated, pushy sales tactics? STOP.

In this episode of the Memoirs of a Fitness Trainer podcast, we break down why most trainers fail at sales and how to fix it—fast. 🚀 Ryan Tullis, Aaron Saltzman, and Tyler Johnson expose the real reason your leads aren’t converting and how to start making serious money without being “salesy.”

🔑 Here’s What You’ll Learn:

✅ Why traditional sales scripts are FAILING personal trainers

✅ The #1 mindset shift you need to stop scaring clients away

✅ How to create an irresistible offer WITHOUT manipulative tactics

✅ The secret to handling objections (without feeling like a sleazy salesman)

✅ Why trainers who give FREE value actually close MORE sales

✅ The deadly mistake making trainers sound desperate (and how to fix it)

💡 Fact: If you’re not closing clients, it’s NOT because you suck at sales—it’s because you’re doing it wrong. Watch now and level up your game!

👉 Don’t just train—build a business. Hit LIKE, SUBSCRIBE, and drop a comment with your biggest sales struggle! Let’s get you PAID. 💰

Chapters

00:00 The Importance of Emotional Connection in Sales

02:00 The Value of Sales in Personal Training

04:45 Overcoming Sales Tactics and Fear-Mongering

06:09 Building Confidence and Comfort in Consultations

08:39 Breaking Down Barriers in Client Interactions

10:50 Understanding Client Needs and Expectations

13:31 Navigating Pricing Objections and Value Propositions

17:16 Creating Structure for Client Success

19:13 Emotional Attachments and Client Commitment

25:18 Client Assessment and Initial Engagement

32:28 Value Proposition in Personal Training

36:18 The Importance of Accountability and Consistency

37:32 Wrapping Up: Key Takeaways and Future Directions

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Connect with us!

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Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

In this episode, Ryan Tullis sits down with Joseph to unpack his unfiltered journey from working in the food industry to becoming a personal trainer and high-level content creator. They tackle the biggest industry myths, the game-changing impact of COVID, and the real reason most trainers fail before making their first $10K.

Joseph Coltrin!

https://www.instagram.com/joseph.coltrin/

From escaping the box gym trap to leveraging content creation for financial freedom, Joseph shares how he built a recession-proof career by trusting the process and outworking the competition.

🔑 Key Takeaways:

🔥 Personal training alone won’t make you rich – diversify your skill set

💡 Content creation is the new fitness business hack – here’s why

🏋️ Box gyms vs. independent training? The TRUTH about making money in fitness

💰 The financial mistakes trainers keep making (and how to avoid them)

🤯 Why COVID actually helped some trainers blow up their business

📌 Chapters & Timestamps:

00:00 – Why Personal Trainers Are Switching to Content Creation

03:03 – How to Build a Training Brand That Sells Itself

06:24 – Joseph’s INSANE Career Pivot: Food Industry to Fitness Coach

09:19 – COVID Destroyed Gyms… but Created Massive Opportunity

12:15 – How Personal Training Set the Stage for Content Success

14:52 – Juggling Multiple Roles: Trainer, Creator, Entrepreneur

20:51 – Is Passion Enough? The Harsh Reality of Fitness Business

26:06 – Why Most Trainers Train the Wrong Way (Joseph’s Fix)

31:46 – Box Gym vs. Independent Trainer – Which One Actually Pays?

37:34 – The Dumbest Money Mistakes Trainers Keep Making

41:20 – Building a Brand That Stands the Test of Time

🎥 Watch Now & Learn How to Future-Proof Your Fitness Career!

🔔 Subscribe for more no-BS fitness business insights!

#personaltrainer #fitnessbusiness #contentcreator #entrepreneurship #covidimpact #fitnessindustry #gymlife #contentmarketing #trainertips #businessgrowth

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Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

In this episode of Memoirs of a Fitness Trainer, the hosts tackle the reality of imposter syndrome in the fitness industry. They dive into how self-doubt creeps in, why even the most successful trainers experience it, and how to shift your mindset to break free. Through personal experiences and real strategies, they cover how repetition builds confidence, why your achievements matter, and how to stop social media from fueling doubt. Listeners will walk away with practical tools to silence imposter syndrome, reframe self-doubt as growth, and stay focused on building their future selves.🔥 Key Takeaways:✅ Imposter syndrome is common even top trainers feel it✅ Self-doubt will hold you back but pushing through it leads to REAL growth✅ Repetition and experience build confidence✅ Recognize and celebrate progress, even small wins✅ Surround yourself with the right people✅ Focus on your journey, not someone else’s highlight reel✅ Journaling and writing clarifies emotions and reduces uncertainty✅ YOUR FUTURE SELF DEPENDS ON TODAYS ACTIONSChapters:00:00 Imposter Syndrome in the Fitness Industry02:26 Understanding Imposter Syndrome04:39 Personal Experiences with Imposter Syndrome06:34 Overcoming Imposter Syndrome09:33 Growth and Imposter Syndrome13:18 Understanding Imposter Syndrome in Fitness Training16:11 The Impact of Social Media on Self-Perception18:03 Personal Stories of Overcoming Doubt21:52 Practical Strategies to Combat Imposter Syndrome25:48 The Power of Journaling and Reflection29:56 Future Self: A New Perspective on Growth=============================Connect with us!=============================Ryan Tullis: https://hoo.be/nomadTyler Johnson:https://linktr.ee/4thsetfitessAaron Saltzman:https://linktr.ee/Saltz24Memoirs of A Fitness Trainer:https://beacons.ai/themftpodKeywordsimposter syndrome, fitness trainers, self-doubt, personal growth, overcoming insecurity, mental health, confidence, professional development, personal experiences, strategies

Liza's IG!https://www.instagram.com/liza_logacheva/Summary:Liza shares her journey from Siberia to becoming a personal trainer in the U.S., overcoming language barriers and transitioning from nursing to fitness. She opens up about dealing with imposter syndrome, the realities of client retention, and the challenges of being an independent trainer. Her experience in nursing shaped her ability to understand client needs, and she emphasizes the importance of coaching, resilience, and self-belief in the fitness industry. Liza's story is a testament to the power of passion, adaptability, and persistence in building a successful career in personal training.Takeaways:🔥 Liza overcame language barriers after moving from Siberia to the U.S.💡 She transitioned from nursing to personal training, following her passion for fitness🚀 Her experience in nursing helped her better understand and connect with clients🎯 Imposter syndrome is real, but she pushes through by focusing on growth💪 Independent training comes with challenges, but client retention is key to success⚡ A strong support system and coaching are crucial for personal and professional development📈 She balances personal training with content creation to expand her reachChapters:00:00 Introduction and Background01:57 Language Barriers and Coaching04:48 Journey from Client to Trainer07:42 Meeting Joe and Relationship Dynamics10:48 Transitioning from Nursing to Fitness13:44 Experiences in Nursing School16:33 Discovering Passion for Fitness19:31 Meeting Influencers and Community Impact20:18 Transitioning to Personal Training23:58 The Passion Behind Fitness Training28:18 Navigating Imposter Syndrome33:08 Challenges in the Personal Training Business36:28 Current Endeavors and Future Plans=============================Connect with us!=============================Ryan Tullis: https://hoo.be/nomadTyler Johnson:https://linktr.ee/4thsetfitessAaron Saltzman:https://linktr.ee/Saltz24Memoirs of A Fitness Trainer:https://beacons.ai/themftpodKeywordsLiza, personal training, fitness journey, nursing, bodybuilding, imposter syndrome, client retention, independent trainer, challenges in fitness, coaching

This episode explores the evolving landscape of the fitness industry and why 2025 is the perfect time to start a fitness career.

We discuss the role of social media and technology in shaping modern fitness businesses and highlight the importance of certifications, hands-on learning, and networking.

Personal transformation and building connections in the gym are key themes, with practical advice on creating a successful and satisfying career. The discussion emphasizes learning from industry trends and making the most of available resources.

We also touch on finding the right environment to thrive as a trainer. This episode inspires aspiring trainers to leverage their personal and professional growth for long-term success.

Takeaways:

💡 Social media is a game changer for fitness careers.

💪 Hands-on learning and experience are crucial for trainers.

🤝 Building camaraderie in a gym fosters long-term success.

🎯 Certifications help but are not the only path to success.

🌐 Networking opens doors for opportunities and growth.

🔑 Personal transformation drives professional development.

Chapters

00:00 Our Personal Growth and Business Success

02:29 The Fitness Industry Landscape in 2025

05:18 Starting a Fitness Career: Best Practices

08:19 The Role of Certifications in Fitness Training

20:03 Career Development in the Fitness Industry

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Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

fitness career, personal training, social media, certifications, industry trends, business success, client engagement, gym culture, career advice, fitness resources

Find Tyler on IG!@ absolute_tylerSummary:In this episode, Ryan Tullis and Tyler Andrade dive into Tyler’s journey from starting as a personal trainer to owning multiple gyms and navigating the challenges brought by the pandemic. They emphasize the importance of connection and empathy in training, adapting to industry changes, and balancing business growth with personal identity. Tyler highlights the significance of niching down, particularly his focus on helping fathers reconnect with their vitality and families.Takeaways💡 Tyler started in fitness with a passion for working with athletes🎓 Hands-on learning and trial-and-error are key in the fitness industry🤝 Connection and empathy are essential for effective training🧠 Trainers must be mindful of their self-worth and internal dialogue🏋️ Owning a gym requires skills beyond personal training🔄 The pandemic forced trainers to adapt and rethink their businesses📱 Social media is crucial for attracting and engaging clients👨‍👩‍👧‍👦 Helping dads regain vitality can transform family dynamicsChapters00:00 Introduction and Background02:44 The Journey into Fitness Training05:25 Transitioning from Trainer to Business Owner08:06 The Challenges of Personal Training11:00 Building a Gym and Facing Adversity13:56 Navigating the Pandemic and Business Growth16:41 The Impact of Success and Identity Crisis19:21 Lessons Learned from the Fitness Industry27:25 Drama-Free Zone: Leadership in Adversity28:23 Transitioning Careers: From Gym to Wildfire Fighting30:14 Ego Check: The Reality of Wildfire Fighting32:17 Reassessing Dreams: The Impact of External Validation33:28 The Journey Back: Reentering the Fitness Industry34:12 Should Trainers Own Gyms? A Candid Discussion38:23 Rebuilding a Career: The Importance of Branding41:33 Knowing When to Pivot: Signs of Burnout44:39 Helping Dads: A New Focus in CoachingKeywordsfitness, personal training, entrepreneurship, gym ownership, trainer advice, fitness industry challenges, online coaching, personal development, empathy in training, pandemic impact

The guys dive into the financial realities of personal training, covering income potential, box gym challenges, and strategies for career success. We stress the importance of knowing your worth, building strong industry relationships, and creating opportunities beyond traditional gyms. Key Takeaways: 🔥 Average trainer income is under $47,000 a year 🏋️ Box gyms often fail to provide enough income 💡 Success often requires going independent or diversifying income 💰 Financial planning is vital for career longevity 🤝 Industry relationships enhance opportunities and satisfaction 🎯 Reverse engineer career goals from desired outcomes 🚀 Be open to opportunities beyond traditional gym settings 🌱 Growth comes from stepping out of your comfort zone Chapters: 00:00 The Reality of Personal Training Income 04:26 The Challenges of Box Gyms 09:06 Exploring Alternative Income Avenues 14:04 The Importance of Financial Planning 18:48 Long-Term Career Considerations 23:24 Defining Personal Success in Training 28:06 The Struggles of Personal Training Careers 29:07 Finding Respect and Autonomy in the Fitness Industry 31:34 Building Relationships in the Gym Environment 33:00 The Value of Trainers and Their Impact 35:15 The Importance of Ownership in Gym Management 37:23 The Balance Between Passion and Financial Goals 40:17 The Role of Trainers in Gym Profitability 50:06 Tips for Trainers to Maximize Income ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Aaron Saltzman: https://linktr.ee/Saltz24 Memoirs of A Fitness Trainer: https://beacons.ai/themftpod Keywords personal training, income, fitness career, trainer success, gym culture, financial planning, trainer relationships, career advice, fitness industry, trainer experiences

Summary

This episode explores the role of AI in the fitness industry, addressing its potential to streamline tasks like meal planning and workout creation while highlighting the irreplaceable human connection that personal trainers provide 😎💪

We discuss how trainers can leverage AI as a tool to enhance their services, save time on administrative work, and improve client results without compromising the personalized approach that drives client success 🚀

Key Takeaways

👉 AI can generate beginner workout plans but lacks the ability to personalize for individual needs.

👉 Personal training will remain a niche luxury service, valued for its human connection.

👉 Accountability and habit-building require a trainer’s personal touch, which AI cannot replicate.

👉 AI can save trainers time on administrative tasks, improving efficiency.

👉 Trainers need to embrace and adapt to AI tools to stay competitive.

👉 The fitness industry is evolving, but the human element remains essential for client success.

👉 AI will enhance personal training jobs rather than replace them.

Chapters

00:00 The Rise of AI in Fitness

03:15 Concerns About Job Security

09:59 AI as a Tool for Personal Trainers

17:54 AI's Role in Enhancing Client Interaction

22:05 Future Possibilities of AI in Personal Training

26:18 The Role of AI in Fitness Training

29:08 Enhancing Client Success with AI

30:54 AI as a Time-Saving Tool

32:43 Concerns About AI in the Fitness Industry

35:42 The Future of AI and Personal Training

38:23 The Human Element in Fitness Training

=============================

Connect with us!

=============================

Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

AI, fitness, personal training, job security, technology, coaching, nutrition, client interaction, future of fitness, accountability