In this episode, Ryan Tullis sits down with Joseph to unpack his unfiltered journey from working in the food industry to becoming a personal trainer and high-level content creator. They tackle the biggest industry myths, the game-changing impact of COVID, and the real reason most trainers fail before making their first $10K.

Joseph Coltrin!

https://www.instagram.com/joseph.coltrin/

From escaping the box gym trap to leveraging content creation for financial freedom, Joseph shares how he built a recession-proof career by trusting the process and outworking the competition.

🔑 Key Takeaways:

🔥 Personal training alone won’t make you rich – diversify your skill set

💡 Content creation is the new fitness business hack – here’s why

🏋️ Box gyms vs. independent training? The TRUTH about making money in fitness

💰 The financial mistakes trainers keep making (and how to avoid them)

🤯 Why COVID actually helped some trainers blow up their business

📌 Chapters & Timestamps:

00:00 – Why Personal Trainers Are Switching to Content Creation

03:03 – How to Build a Training Brand That Sells Itself

06:24 – Joseph’s INSANE Career Pivot: Food Industry to Fitness Coach

09:19 – COVID Destroyed Gyms… but Created Massive Opportunity

12:15 – How Personal Training Set the Stage for Content Success

14:52 – Juggling Multiple Roles: Trainer, Creator, Entrepreneur

20:51 – Is Passion Enough? The Harsh Reality of Fitness Business

26:06 – Why Most Trainers Train the Wrong Way (Joseph’s Fix)

31:46 – Box Gym vs. Independent Trainer – Which One Actually Pays?

37:34 – The Dumbest Money Mistakes Trainers Keep Making

41:20 – Building a Brand That Stands the Test of Time

🎥 Watch Now & Learn How to Future-Proof Your Fitness Career!

🔔 Subscribe for more no-BS fitness business insights!

#personaltrainer #fitnessbusiness #contentcreator #entrepreneurship #covidimpact #fitnessindustry #gymlife #contentmarketing #trainertips #businessgrowth

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Connect with us!

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Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

In this episode of Memoirs of a Fitness Trainer, the hosts tackle the reality of imposter syndrome in the fitness industry. They dive into how self-doubt creeps in, why even the most successful trainers experience it, and how to shift your mindset to break free. Through personal experiences and real strategies, they cover how repetition builds confidence, why your achievements matter, and how to stop social media from fueling doubt. Listeners will walk away with practical tools to silence imposter syndrome, reframe self-doubt as growth, and stay focused on building their future selves.🔥 Key Takeaways:✅ Imposter syndrome is common even top trainers feel it✅ Self-doubt will hold you back but pushing through it leads to REAL growth✅ Repetition and experience build confidence✅ Recognize and celebrate progress, even small wins✅ Surround yourself with the right people✅ Focus on your journey, not someone else’s highlight reel✅ Journaling and writing clarifies emotions and reduces uncertainty✅ YOUR FUTURE SELF DEPENDS ON TODAYS ACTIONSChapters:00:00 Imposter Syndrome in the Fitness Industry02:26 Understanding Imposter Syndrome04:39 Personal Experiences with Imposter Syndrome06:34 Overcoming Imposter Syndrome09:33 Growth and Imposter Syndrome13:18 Understanding Imposter Syndrome in Fitness Training16:11 The Impact of Social Media on Self-Perception18:03 Personal Stories of Overcoming Doubt21:52 Practical Strategies to Combat Imposter Syndrome25:48 The Power of Journaling and Reflection29:56 Future Self: A New Perspective on Growth=============================Connect with us!=============================Ryan Tullis: https://hoo.be/nomadTyler Johnson:https://linktr.ee/4thsetfitessAaron Saltzman:https://linktr.ee/Saltz24Memoirs of A Fitness Trainer:https://beacons.ai/themftpodKeywordsimposter syndrome, fitness trainers, self-doubt, personal growth, overcoming insecurity, mental health, confidence, professional development, personal experiences, strategies

Liza's IG!https://www.instagram.com/liza_logacheva/Summary:Liza shares her journey from Siberia to becoming a personal trainer in the U.S., overcoming language barriers and transitioning from nursing to fitness. She opens up about dealing with imposter syndrome, the realities of client retention, and the challenges of being an independent trainer. Her experience in nursing shaped her ability to understand client needs, and she emphasizes the importance of coaching, resilience, and self-belief in the fitness industry. Liza's story is a testament to the power of passion, adaptability, and persistence in building a successful career in personal training.Takeaways:🔥 Liza overcame language barriers after moving from Siberia to the U.S.💡 She transitioned from nursing to personal training, following her passion for fitness🚀 Her experience in nursing helped her better understand and connect with clients🎯 Imposter syndrome is real, but she pushes through by focusing on growth💪 Independent training comes with challenges, but client retention is key to success⚡ A strong support system and coaching are crucial for personal and professional development📈 She balances personal training with content creation to expand her reachChapters:00:00 Introduction and Background01:57 Language Barriers and Coaching04:48 Journey from Client to Trainer07:42 Meeting Joe and Relationship Dynamics10:48 Transitioning from Nursing to Fitness13:44 Experiences in Nursing School16:33 Discovering Passion for Fitness19:31 Meeting Influencers and Community Impact20:18 Transitioning to Personal Training23:58 The Passion Behind Fitness Training28:18 Navigating Imposter Syndrome33:08 Challenges in the Personal Training Business36:28 Current Endeavors and Future Plans=============================Connect with us!=============================Ryan Tullis: https://hoo.be/nomadTyler Johnson:https://linktr.ee/4thsetfitessAaron Saltzman:https://linktr.ee/Saltz24Memoirs of A Fitness Trainer:https://beacons.ai/themftpodKeywordsLiza, personal training, fitness journey, nursing, bodybuilding, imposter syndrome, client retention, independent trainer, challenges in fitness, coaching