Misalignment between sales and marketing can lead to inefficiencies, wasted resources, and missed opportunities—but when these teams collaborate effectively, the results are game-changing. In this episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, is joined by industry experts to explore the challenges and solutions in driving sales and marketing unity.

Our guests include:

• Richard Pfister, Economic Development Communications at Lightcast
• Chloe Banholzer, Partner Marketing Manager at Magnit
• Ejiro Odogun, Performance & Operations Lead at Dell Technologies

Together, they discuss the importance of shared KPIs, the role of data integrity, and practical strategies for breaking down silos between sales and marketing. Tune in to learn how businesses can foster collaboration, improve communication, and create a seamless partnership that drives revenue and growth.

Hosted on Acast. See acast.com/privacy for more information.

B2B marketing is often seen as overly rational, but emotions play a crucial role in decision-making—even in business. In this episode, host Joaquin Dominguez is joined by five marketing experts to challenge the status quo and explore how emotional storytelling can transform B2B campaigns.

Guests:

🔹 Philip Ossai, Founder & CEO, Ossai

🔹 Stephen Glasco, Senior Director, Social Media at TAG

🔹 Jimmy Girot, Director of Global Field Marketing, Auror

🔹 Julia Kertesz, Global Marketing Manager at Acronis

🔹 Julie O’Grady, President at O’Grady Communications

Together, they discuss why emotion is often overlooked in B2B, how the 95-5% rule shapes marketing strategy, and why simplicity and consistency in messaging are key to building trust. From personalisation to humour and brand authenticity, this conversation uncovers practical ways to create deeper connections with buyers.

Tune in to learn how to balance emotional storytelling with functional value and make your B2B marketing more impactful.

Hosted on Acast. See acast.com/privacy for more information.

Building a healthy sales pipeline is more challenging than ever amid economic shifts and digital transformation. In this episode, Joaquin Dominguez, Head of Marketing at Adzact, speaks with Ananda Narasimhan (Clevertap) and Sunniya Saleem (Creatio) about the key obstacles and strategies for driving high-quality pipeline growth.

🔹 Navigating Global Challenges – Regional nuances, economic conditions, and buyer intent require tailored marketing approaches.

🔹 Prioritizing Pipeline Quality – Balancing demand generation and demand capture is critical to driving meaningful engagement.

🔹 Aligning Sales & Marketing – Collaboration and shared goals ensure pipeline success.

🔹 Leveraging AI – AI enhances efficiency but works best alongside human expertise.

Tune in for insights on overcoming today’s pipeline challenges and building a more effective B2B growth strategy.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Adzact podcast, host Joaquin Dominguez dives into the complexities of advanced demand generation with Elena Simkina, Digital Marketing Director at Acronis, and Kristin Rose, Director of Paid Media at Swap.

Discover how these experts tackle challenges like balancing demand creation and capture, managing platform-specific inefficiencies, and building trust in competitive markets. They also explore the role of emerging platforms, creative tactics, and trends shaping the future of B2B marketing.

Tune in for actionable insights to drive better visibility, engagement, and ROI in your campaigns!

Hosted on Acast. See acast.com/privacy for more information.

Sales and Marketing Alignment: Unlocking B2B Success

In this episode of B2B Marketing Futures, Joaquin Dominguez, Head of Marketing at Adzact, discusses the critical challenges and solutions for aligning sales and marketing. Joined by experts Natalie O’Luanaigh (The Trade Desk), Rachele Carraro (Mintago), and Gillian Murphy (GitLab), they explore strategies to overcome misalignment, build trust, and drive revenue growth.

Key insights include:

• The role of RevOps in breaking silos
• Shared metrics to foster collaboration
• Content as a tool for alignment
• Iterative improvements for lasting success

Tune in for actionable advice on achieving stronger sales and marketing collaboration.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the B2B Marketing Futures podcast, Joaquin Dominguez speaks with Beth Carter, Head of Growth at Flexa, and Monica Myers, Demand Generation Consultant, to unpack the complex relationship between growth and marketing. Together, they explore how growth transcends traditional marketing functions, emphasising the need for cross-functional collaboration, strong leadership, and a unified vision.

Learn how to overcome organisational silos, define impactful growth strategies at different business stages, and empower your teams with clarity and purpose. Whether you're a marketing professional looking to transition into a growth role or a business leader rethinking your strategy, this episode is packed with actionable insights to help you drive sustainable success.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build thriving B2B partnerships in today’s competitive landscape? In this episode of B2B Marketing Futures, we dive into the strategies that drive successful collaborations, expand market reach, and harness the power of AI.

Host Joaquin Dominguez Lucchini, Head of Marketing at Adzact, leads a dynamic conversation with two thought leaders in B2B marketing:

• Rhiannon Williams, Senior Partner Marketing Manager, with experience across global agencies, e-commerce platforms, and ERP solutions.
• Amy Halsall, Global Marketing Manager at Klevu, specialising in B2B partnership strategies and co-branded content in the tech and e-commerce sectors.

Together, they share insights on overcoming global and regional challenges, personalising co-marketing efforts, navigating lead sharing, and building trust through collaboration.

Whether you're a seasoned marketer or new to partnerships, this episode is packed with actionable takeaways to elevate your partnership strategies.

🎧 Tune in now to gain valuable insights into the evolving world of B2B partnerships!

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Join Joaquin Dominguez, Head of Marketing at Adzact, as he hosts an insightful discussion with leading marketing experts on the future of B2B marketing.

Featuring:

• Mathew Devitt, Senior Campaign Manager at Hexagon Asset Lifecycle Intelligence.
• Steph Hermanson, Manager of Professional Services at Sprout Social, Inc.
• Katrina Fine, Sr. Manager Standards Transformation at Hyatt.

Discover how businesses are shifting to digital-first approaches, leveraging AI to democratise data, and embracing innovations like augmented reality. The panel shares actionable insights on aligning human behaviour with technology, mapping emotional customer journeys, and preparing for the next wave of change in digital marketing.

Tune in to learn how to blend human-centric design with cutting-edge tools to create meaningful and lasting connections in the B2B world.

Hosted on Acast. See acast.com/privacy for more information.