• E71: Unlocking Growth Through Strategic B2B Partnerships

  • Jan 30 2025
  • Length: 48 mins
  • Podcast

E71: Unlocking Growth Through Strategic B2B Partnerships

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  • Summary

  • What does it take to build thriving B2B partnerships in today’s competitive landscape? In this episode of B2B Marketing Futures, we dive into the strategies that drive successful collaborations, expand market reach, and harness the power of AI.


    Host Joaquin Dominguez Lucchini, Head of Marketing at Adzact, leads a dynamic conversation with two thought leaders in B2B marketing:


    • Rhiannon Williams, Senior Partner Marketing Manager, with experience across global agencies, e-commerce platforms, and ERP solutions.
    • Amy Halsall, Global Marketing Manager at Klevu, specialising in B2B partnership strategies and co-branded content in the tech and e-commerce sectors.


    Together, they share insights on overcoming global and regional challenges, personalising co-marketing efforts, navigating lead sharing, and building trust through collaboration.


    Whether you're a seasoned marketer or new to partnerships, this episode is packed with actionable takeaways to elevate your partnership strategies.


    🎧 Tune in now to gain valuable insights into the evolving world of B2B partnerships!



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