Misalignment between sales and marketing can lead to inefficiencies, wasted resources, and missed opportunities—but when these teams collaborate effectively, the results are game-changing. In this episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, is joined by industry experts to explore the challenges and solutions in driving sales and marketing unity.

Our guests include:

• Richard Pfister, Economic Development Communications at Lightcast
• Chloe Banholzer, Partner Marketing Manager at Magnit
• Ejiro Odogun, Performance & Operations Lead at Dell Technologies

Together, they discuss the importance of shared KPIs, the role of data integrity, and practical strategies for breaking down silos between sales and marketing. Tune in to learn how businesses can foster collaboration, improve communication, and create a seamless partnership that drives revenue and growth.

Hosted on Acast. See acast.com/privacy for more information.

B2B marketing is often seen as overly rational, but emotions play a crucial role in decision-making—even in business. In this episode, host Joaquin Dominguez is joined by five marketing experts to challenge the status quo and explore how emotional storytelling can transform B2B campaigns.

Guests:

🔹 Philip Ossai, Founder & CEO, Ossai

🔹 Stephen Glasco, Senior Director, Social Media at TAG

🔹 Jimmy Girot, Director of Global Field Marketing, Auror

🔹 Julia Kertesz, Global Marketing Manager at Acronis

🔹 Julie O’Grady, President at O’Grady Communications

Together, they discuss why emotion is often overlooked in B2B, how the 95-5% rule shapes marketing strategy, and why simplicity and consistency in messaging are key to building trust. From personalisation to humour and brand authenticity, this conversation uncovers practical ways to create deeper connections with buyers.

Tune in to learn how to balance emotional storytelling with functional value and make your B2B marketing more impactful.

Hosted on Acast. See acast.com/privacy for more information.

Building a healthy sales pipeline is more challenging than ever amid economic shifts and digital transformation. In this episode, Joaquin Dominguez, Head of Marketing at Adzact, speaks with Ananda Narasimhan (Clevertap) and Sunniya Saleem (Creatio) about the key obstacles and strategies for driving high-quality pipeline growth.

🔹 Navigating Global Challenges – Regional nuances, economic conditions, and buyer intent require tailored marketing approaches.

🔹 Prioritizing Pipeline Quality – Balancing demand generation and demand capture is critical to driving meaningful engagement.

🔹 Aligning Sales & Marketing – Collaboration and shared goals ensure pipeline success.

🔹 Leveraging AI – AI enhances efficiency but works best alongside human expertise.

Tune in for insights on overcoming today’s pipeline challenges and building a more effective B2B growth strategy.

Hosted on Acast. See acast.com/privacy for more information.