• E72: What is Growth, What is Marketing?

  • Feb 5 2025
  • Length: 51 mins
  • Podcast

E72: What is Growth, What is Marketing?

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  • Summary

  • In this episode of the B2B Marketing Futures podcast, Joaquin Dominguez speaks with Beth Carter, Head of Growth at Flexa, and Monica Myers, Demand Generation Consultant, to unpack the complex relationship between growth and marketing. Together, they explore how growth transcends traditional marketing functions, emphasising the need for cross-functional collaboration, strong leadership, and a unified vision.


    Learn how to overcome organisational silos, define impactful growth strategies at different business stages, and empower your teams with clarity and purpose. Whether you're a marketing professional looking to transition into a growth role or a business leader rethinking your strategy, this episode is packed with actionable insights to help you drive sustainable success.


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