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What It Takes
- How I Built a $100 Million Business Against the Odds
- Narrated by: Raegan Moya-Jones
- Length: 6 hrs and 20 mins
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Publisher's summary
A USA Today and LA Times Best Seller!
“A force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.” (Sarah Kauss, founder and CEO of S’well)
“An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director)
Founder of global baby brand aden + anais Raegan Moya-Jones doesn’t hold back on what it really takes to build a $100 million business from her kitchen table.
Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.
In this riveting, vulnerable story, What It Takes is Moya-Jones’ tell-all and brutally honest advice to entrepreneurs - especially women - about how to succeed despite all odds. It doesn’t take an MBA to be your own boss. If Moya-Jones, an outspoken Aussie and college drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mother guilt, butting heads with investors (or co-founders), and what to really do when you’re running out of money. There’s no magic formula to build a business, which also mean you don’t have to look or act a certain way to be successful. This empowering story from one of today’s most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in?
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Critic reviews
“You might think Raegan Moya-Jones is special: after all, she did found aden + anais (the $100 million baby blanket company) from her kitchen table...as a mother of 4...with no previous entrepreneurial experience. You’d be right. But what makes her special is not just her surprise success story. It is her ability to help her readers seize on the thing(s) that might make us special, too. Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit, and vision - is available to all of us. Drink up!" (Daphne Oz, author and television host)
“In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director)
"From the kitchen table to a global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same.... And most importantly enjoying the ride." (Deborra-lee Furness, actress and founder, Hopeland)
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Begin with the end in mind
- By D. Hartzell on 02-05-15
By: Bo Burlingham
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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The Intelligent Entrepreneur
- By: Bill Murphy Jr.
- Narrated by: Fred Berman, L. J. Ganser
- Length: 12 hrs and 35 mins
- Unabridged
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Working Together
- Why Great Partnerships Succeed
- By: Michael D. Eisner, Aaron R. Cohen
- Narrated by: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Length: 7 hrs and 49 mins
- Unabridged
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Your First Year in Network Marketing
- Overcome Your Fears, Experience Success, and Achieve Your Dreams!
- By: Mark Yarnell, Rene Reid Yarnell
- Narrated by: Kevin Foley
- Length: 11 hrs and 32 mins
- Unabridged
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Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.
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My first year
- By Jay on 01-07-15
By: Mark Yarnell, and others
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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Time, Money, Freedom
- 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life
- By: Ray Higdon, Jessica Higdon
- Narrated by: Ray Higdon, Jessica Higdon
- Length: 5 hrs and 28 mins
- Unabridged
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From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.
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INSPIRING‼️‼️
- By Melis03 on 06-10-21
By: Ray Higdon, and others
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- By: Christopher Varelas, Dan Stone
- Narrated by: Roger Wayne
- Length: 14 hrs and 43 mins
- Unabridged
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
- By Craig M. Stratton on 02-08-20
By: Christopher Varelas, and others
What listeners say about What It Takes
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 09-15-21
Thank you Raegan for your sincerity
Thank you from a fellow female entrepreneur. Ive Been in business for 7 years and it's beyond hard. Thank you again for trusting us with your hardships.
Best of luck to everything you do in your life and business career.
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- Mallory Pierce
- 10-29-19
An absolute must read!
This is one of the best books I’ve read in a long time. The transparency, honesty and Hardwork of this woman is truly inspiring. I love how it was no fluff just Straight facts and to the point. Incredible advice and eye-opening for anyone desiring to start a business. This will be in my library for the foreseeable future and I will definitely refer back to it. How inspiring a woman of passion can be. Thank you so much for sharing your life with us truly amazing.
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2 people found this helpful
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- Danielle
- 05-21-19
Completely Inspiring and Honest
She tells it like it is without ego! Makes you feel like you can achieve anything and she tells you the exact steps she took. Her accent and voice are still in my head. Strongly recommend, I laughed and almost teared up during several parts. Very relatable and helpful.
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- Amazon Customer
- 09-02-20
Fantastic look at a driven Female and her business skills
I was listening to Rachel Hollis and the rise podcast and came across Raegan’s interview and knew I had to listen to her full story.
She’s smart, witty, full of grit and determination, down to earth, humorous and comes at ya with some incredible facts about women in business and female entrepreneurs.
Highly recommend!
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- Heartcast Media
- 12-21-21
Don't miss this one
This was an amazing book filled with so many gems. I am inspired and I am grateful to hear a woman's voice in this space. I am definitely your new biggest fan.
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- Reeba
- 10-31-19
amazing
I listened to this entire book in one day. It is fantastic. this lady is everything young women should aspire to be!
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1 person found this helpful
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- Mandana Salehi-Stewart
- 09-24-19
Should Become Required Reading
This should be required reading for all women entrepreneurs. As a female founder I have been through various mentorships and accelerators but I’ve never felt so deeply connected to any speaker or story. Raegan’s candid account of not just the triumphs but the challenges and lows of her career, relationship, business, and parenting journey lends authenticity to the experience.
The story was inspiring. The ending was a triumph. The accent was an absolute gift!
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1 person found this helpful
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- theMD
- 05-20-19
Worth your time to listen...
This book is targeted to the female entrepreneur which is great, we need more women believing their dreams are worth pursuing. My wife read this book and enjoyed it so I picked it up after her. I found Raegan's story inspiring and full of valuable insight that anyone interested in building a business would learn from. Read it!
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- Sif Traustadóttir
- 04-22-21
Inspirational
I firmly believe that what the world needs is more rich and influential women and Reagan Moya-Jones is both. I live reading stories of successful female entrepreneurs, thank you for inspiring us all Raegan.
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- S. Afflerbach
- 10-06-19
Loved this book
An inspiration to women and determination to push forward no matter what. Starting from the beginning again.
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