The Transformational Consumer
Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
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Narrated by:
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Tara-Nicholle Nelson
About this listen
The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define "your customer", change your marketing, change your metrics, change how you define "the competition", and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- By: Jonathan Fields
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 23 mins
- Unabridged
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- By Mike on 01-03-12
By: Jonathan Fields
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
- Unabridged
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
- By Gina L. on 01-16-17
By: Jenny Blake
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Change Maker
- Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career
- By: John Berardi PhD
- Narrated by: John Berardi PhD
- Length: 7 hrs and 51 mins
- Unabridged
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If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
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A must read or listen to!
- By teddy on 12-03-19
By: John Berardi PhD
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Women Rocking Business
- By: Sage Lavine
- Narrated by: Sage Lavine
- Length: 9 hrs and 3 mins
- Unabridged
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Can a woman like me, with just the spark of an idea, actually start a business and make money? Can I have a meaningful career that fits into my life instead of fitting my life into the cracks of my work schedule? If you're asking these questions, you've come to the right place - and the answer is a resounding YES!
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This is a well thought out, inspiring blueprint to better your life
- By Diane Rose on 07-01-18
By: Sage Lavine
What listeners say about The Transformational Consumer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jesse
- 02-13-23
Brilliant
As a small business owner, this book has transformed how I view my client’s needs today and I am now anticipating what their needs will be in the future and how I can meet them there. Highly recommend this book!
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- TamVanGlorious
- 05-02-20
Powerful Guidance for Small and Large Companies
After reading, this book gives me, a new entrepreneur, with an ethical text that will guide the design and mobilization of my company. An added bonus is hearing the words spoken by the author, which adds a depth and richness to the ideas conveyed therein.
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- Ricardo Diaz
- 08-06-17
It transformed me
I went to Mozcom and heard her speak on stage and thought wow she has some great ideas. So after going through the audio book I was even more
Impressed with the reseatch, the steps, and how I can improve my views ofy consumers and those that work with me.
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