Start with Why Audiobook By Simon Sinek cover art

Start with Why

How Great Leaders Inspire Everyone to Take Action

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Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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About this listen

The inspirational best seller that ignited a movement and asked us to find our why.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio
Entrepreneurship Leadership Management Motivation & Self-Improvement Inspiring Business Career Employment Thought-Provoking Business Management Customer Success Software Engineering
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Critic reviews

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)

"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)

Featured Article: 55+ Powerful and Inspiring Quotes to Guide Your Leadership Journey


What makes a great leader? While leadership styles vary, most experts agree that the best leaders have key characteristics in common. Gathered from a wide range of audiobooks—classic novels, management guides, sci-fi thrillers, political memoirs, and more—this collection of quotes reinforces and reflects on seven hallmarks of every great leader. These quotes offer insights to help you develop core leadership qualities and rise to the calling.

What listeners say about Start with Why

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Start with Why- Inspire

This makes total sense- look at the title- “Start with Why” - work from the inside out- yes- its the meaning of in-spire. If you hold on with the reminder of your belief- success shall prevail. This is a great read.. makes very good sense and provides high levels of clarity about leading within...Thank You Simon Sinek- hope to meet you some day-

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Eye opening!!!!!

This book has given me a different possibility in doing! I am astonished how he breaks it all down where it actually makes sense!

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A must read for business and civic leaders

One of the best that I have ever read on leadership. Great leaders have great followers. Great followers follow great leaders for their own reasons. Great leaders lead with their heart.

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Find your WHY!

Absolutely loved this and what incredible applicable references. I've struggled heavily in finding my why for one of my newest endeavors, and through this book, I realized I talk about and inspire so many already with my why daily! I almost laughed out loud. My why is not a short term want for tomorrow. It is the reason I have always done all that I have enjoyed most in life. Thank you so much and again, what an impressionable read.

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FANTASTIC

What we do isn’t why we do it. Fantastic book, very motivational. I try and instill this in my staff with every interaction. It’s about our culture not our time clock. #culture, #buisness, #motivating, #tagsgiving, #sweepstakes.

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Very inspiring!

Loved this book so much I also purchased a hard copy of it. A must read to find purpose in what you do and in inspiring others.

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Excellent book for leaders of every type of org

I loved the main premise of this book...to begin everything with why you are doing what you're doing. Most leaders struggle or confuse the why with the what or the how but beginning with why helps develop or lead to the what and how. Very inspiring, informative and thought provoking.

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it's a revelation for a greater tomorrow

It inspires others to be inspired in pursuing their dreams ... it was differently an inspiration for me to pursue my why ...

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Great place to start!

If you are starting something, anything really and you do not know how to go about it. Maybe you don’t even know where to start. This book is a great starting point for anything really. The ideas and thoughts this book has helps kick start all those ideas. Starting with why you are doing anything is a great place to start. This book has the guidelines to help you along the way to finding out your why.

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A must-read for anyone looking to start something!

Whether you're looking to create a new product, start a new business, make a lifestyle change, or start a movement this book is a must-read!

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