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The Age of Influence
The Power of Influencers to Elevate Your Brand
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Narrated by:
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Stu Gray
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By:
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Neal Schaffer
About this listen
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Neal Schaffer (P)2020 HarperCollins LeadershipListeners also enjoyed...
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Critic reviews
'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.'
—John Lee Dumas of Entrepreneurs on Fire
'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.'
—Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers
'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,'
—Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
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This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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The School of Greatness
- A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy
- By: Lewis Howes
- Narrated by: Lewis Howes
- Length: 6 hrs and 39 mins
- Unabridged
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When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.
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Buy the book, not the audiobook.
- By Eric on 12-30-15
By: Lewis Howes
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
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Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
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How to Achieve Financial Independence and Retire Early
- By: JD Roth, The Great Courses
- Narrated by: JD Roth
- Length: 4 hrs and 39 mins
- Original Recording
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In this audiobook, Roth takes you inside the trending world of financial independence and early retirement, giving you the tools both to achieve financial independence and to improve the quality of your everyday life. You'll explore the ins and outs of the "FIRE movement", a collection of ideas and habits that allow people to manage their money so they can quit working while they're young. You'll consider the shockingly simple math behind financial freedom.
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I expected more from a great courses audio book
- By Tony on 03-07-21
By: JD Roth, and others
What listeners say about The Age of Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jose Arroliga
- 01-11-23
Fantastic listen!
Most audiobooks are boring and many don’t offer much information not this book! I highly recommend this book to any entrepreneur, marketer, business, or influencer!
Jose Arroliga
Founder/CEO Agua Guru
www.aguaguru.com
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Overall
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- LH from Philadelphia
- 08-25-20
A Comprehensive Guide to Influencer Marketing
Neal Schaffer is a leading expert on all things Social Media. In this book, he provides a comprehensive guide to Influencer Marketing that goes way beyond the surface of what most people know about this topic. Interesting, informative and valuable information. I liked the book so much that I plan to listen to it again. I highly recommend “the age of influence.”
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