Decoding Greatness
How the Best in the World Reverse Engineer Success
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Narrated by:
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Ron Friedman
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By:
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Ron Friedman
About this listen
National Best Seller
For fans of Atomic Habits, Deep Work, and Peak comes a game-changing approach to mastering new skills and succeeding faster.
For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc.
Using eye-opening examples of top performers - from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams - and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself.
You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education.
You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Ron Friedman. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
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The Best Place to Work
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In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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Useful ideas and information past first chapters
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Uncertainty
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
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- Length: 9 hrs and 27 mins
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
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By: Morten Münster
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
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First, Break All the Rules
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
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What's Your Moonshot?
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
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Disruptive Marketing
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
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Fail Fast, Fail Often
- How Losing Can Help You Win
- By: Ryan Babineaux Ph.D., John Krumboltz PhD
- Narrated by: Tim Adrres Pabon
- Length: 5 hrs and 27 mins
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Ryan Babineaux and John Krumboltz have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths - even if they are terrified of failure.
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Pleasant and Inoffensive
- By Amazon Customer on 12-30-21
By: Ryan Babineaux Ph.D., and others
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Springboard
- Launching Your Personal Search for Success
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 10 hrs and 56 mins
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Everyone knows that you are supposed to "follow your dream". But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live "someone else's life" come from.
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Great book and fascinating perspective on success
- By Austin on 01-07-15
By: G. Richard Shell
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Originals
- How Non-Conformists Move the World
- By: Adam Grant, Sheryl Sandberg - foreword
- Narrated by: Fred Sanders, Susan Denaker
- Length: 10 hrs and 1 min
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With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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Interesting, but not science
- By Lloyd Fassett on 03-14-16
By: Adam Grant, and others
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Two different books
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Better than $100M Offers, But Read Both in Order
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Could be summarized in one sentence
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We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
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Nope
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What listeners say about Decoding Greatness
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Coach Liz
- 01-25-24
Being GREATful to be great!
In each of the examples were stories of people who appreciated the opportunity to practice and present what they enjoyed doing.
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- Elizabeth H.
- 07-07-21
Pattern recognition and unpacking great ideas are super powers
Admittedly I read this with others who found it dry and hard to get into. The concept of pattern recognition and living between ability and vision spoke to me powerfully. The author is passionate about the topic and his enthusiasm shines through. This is a brilliant how to book when it comes to personal growth and those who are driven to deep dive into ideas. It was a delicious and fascinating read.
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3 people found this helpful
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- ClimbOn
- 06-22-21
Excellent book for anyone who wants to be great
As a full time performance neurology coach, I really appreciated this book...I got so hooked on it that I started the book a few nights ago and ended up buying the audiobook so I could keep “reading” while driving for a few hours the next day.
There are very few books that have taken this approach of reverse engineering greatness and simplifying the neurology, psychology, and physiology to where anyone can appreciate, digest, and immediately apply the lessons.
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2 people found this helpful
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- William
- 08-04-22
Applicable across disciplines
I think anybody in any industry can use this book book to help overcome performance obstacles.
I also think the stories used to demonstrate principles make the topics palatable And the skills transferable.
I think if I use this method to assist someone who works for me with a perceived deficiency the hardest part would be connecting them with good good examples that they can model
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- Salvatore
- 09-17-21
Enjoyable and Insightful
Its rare to come across such a brilliantly simple gem, but here we are. It's really well researched and portrayed well. The examples are fun and cover a wide variety of genres. I will be recommending this book to many others.
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- Sean
- 09-27-23
Reverse Engineering is Basically Copying
The author says reverse engineering is basically copying, but claims it isn't necessarily evil.
There is no secret formula here.
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- NSP
- 09-27-22
Very Helpful
As someone who is getting into writing more and more, this book really helped me see that one of the keys to producing quality work is to deconstruct what has already proven to be successful. Lots of good stories and examples in it that help highlight the main points. Great book!
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- JR Gomez
- 07-17-23
A Joy to read and a gem to have in your business reference library
Wow, I just finished reading this gem of a book. I loved the carefully crafted and documented ten principles for achieving greatness. A “must have” and “must do” for all experts out there or for the aspiring ones.
I strongly recommend it!
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- Yousef Amirghofran
- 03-14-22
Fantastic!!!
Makes one of the top spots on my best ever list. it was perfect.
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- Bailee
- 09-08-22
Easy To Read… Full Of Gems
This book was hard to put down and easy to understand. The author does a great job of formatting the book to ensure its information was obtainable and memorable. Maybe he did some reverse engineering himself ;) highly recommend.
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