Scramble: How Agile Strategy Can Build Epic Brands in Record Time
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Narrated by:
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Marty Neumeier
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By:
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Marty Neumeier
About this listen
Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.
The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.
Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- By Kimberly on 03-04-18
By: Daniel Coyle
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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LEGO
- A Love Story
- By: Jonathan Bender
- Narrated by: Jeremy Gage
- Length: 8 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- By Matthew Center on 03-14-11
By: Jonathan Bender
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This Could Hurt
- A Novel
- By: Jillian Medoff
- Narrated by: Andrea Gallo, Nick Podehl, Saskia Maarleveld, and others
- Length: 12 hrs and 52 mins
- Unabridged
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Performance
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Story
Rosa Guerrero beat the odds as she rose to the top of the corporate world. An attractive woman of a certain age, the longtime chief of human resources at Ellery Consumer Research is still a formidable presence, even if her most vital days are behind her. A leader who wields power with grace and discretion, she has earned the devotion and loyalty of her staff. No one admires Rosa more than her doting lieutenant Leo Smalls, a benefits vice president whose whole world is Ellery.
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Awesome!
- By Donna D. Lewis on 02-05-18
By: Jillian Medoff
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O Great One!
- A Little Story About the Awesome Power of Recognition
- By: David Novak, Christa Bourg - contributor
- Narrated by: James Foster
- Length: 4 hrs and 15 mins
- Unabridged
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Based on real experiences that David Novak had as the Chairman and CEO of Yum! Brands, this parable will empower listeners to recognize the contributions of those around them in order to drive bigger and better results. It's not hard, it's not expensive, and you don't need an MBA or even a position of authority to do it. It's a deceptively simple principle that can have a huge impact on both your life and your business.
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Awesome story with great principles
- By Anonymous User on 10-16-18
By: David Novak, and others
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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Story
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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The Mark and the Void
- A Novel
- By: Paul Murray
- Narrated by: Derek Perkins
- Length: 14 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
While marooned at his banking job in the bewilderingly damp and insular realm known as Ireland, Claude Martingale is approached by a down-on-his-luck author, Paul, looking for his next great subject. Claude finds that his life gets steadily more exciting under Paul's fictionalizing influence; he even falls in love with a beautiful waitress. But Paul's plan is not what it seems - and neither is Claude's employer, the Investment Bank of Torabundo, which swells through dodgy takeovers and derivatives trading until - well, you can probably guess how that shakes out.
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Well read but frustrating story
- By Michael on 05-26-16
By: Paul Murray
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The New New Thing
- A Silicon Valley Story
- By: Michael Lewis
- Narrated by: Bruce Reizen
- Length: 9 hrs and 26 mins
- Unabridged
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Performance
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Story
In the weird glow of the dying millennium, Michael Lewis sets out on a safari through Silicon Valley to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, who is about to create his third, separate, billion-dollar company: first Silicon Graphics, then Netscape - which launched the Information Age - and now Healtheon, a startup that may turn the $1 trillion healthcare industry on its head.
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A fun book about Jim Clark
- By Horace on 07-07-10
By: Michael Lewis
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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Performance
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Story
In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
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What listeners say about Scramble: How Agile Strategy Can Build Epic Brands in Record Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Diego Melendez
- 06-29-20
Never a boring moment!
I loved this book! Not only was it informational but the fact that it followed a fictional made the information easier and much more fun to digest. There are so many great books out there, but they’re all similar in the structure they follow that when paired with business lingo, they can be boring to read. For this book, I kept wanting to know what would happen next that it made it impossible to stop listening. It was great to see how the strategies were applied in the context of the story. Will definitely listen again. I hope we get to hear a new story of David Stone again!
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- Jorge G.
- 03-24-22
Simply Genius
I've never learned so much and been so entertained as I have with this book. There's so much in this book, so much value. Thank you Mr. Neumeier.
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2 people found this helpful
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- Esben
- 10-01-18
This is a great novel and business book at the same time!
What an experience this Audiobook was! I was dragged into the story immediately.
I wanted to be a part of the team in the book and chip in with ideas. I learned so much and took lots of notes. Love the characters and the obstacles they have to overcome and how they solved them. This is a great novel and business book at the same time!
I was emotionally engaged with the characters and the story, at the same time as I was learning tons.
Teams or businesses should buy this book for every employee. This is a formula for creative thinking and problem solving, and how teams can work better together. A more relevant book for our times and the future of branding is hard to find.
I recommend that you check out Marty Neumeiers previous books as well as his website martyneumeier.com.
Enjoy!
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- Anonymous User
- 03-07-19
epic book and epic story
extraordinary story with actionable steps and agile strategy basics (or even more). Learned a lot! and want to know even more... ;)
thanks!!! Great business book.
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- Cya
- 10-08-18
Engaging AND relevant
SCRAMBLE is told as a story—which engaged me in a way that a dry business book would not. I put myself in the CEO’s position and became a part of the story—imagining how I would solve the various challenges and overcome the feelings of trepidation cropping up along the way. Because SCRAMBLE is written as a narrative, I felt like a participant. Because SCRAMBLE is written by Marty Neumeier, I got great business insights. A must read!
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- Klaus
- 09-04-24
Story and the extra detail to the narrative
Great story and about half way thru the book got really good. Did not want to cut it off
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- Chris Mil
- 10-17-21
Absolutely Amazing!!
One of the best books I’ve read/listened to all year. I couldn’t recommend this book more!
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2 people found this helpful
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- Amazon Customer
- 10-12-23
I keep going back for more
When I find myself struggling with a project, I reach for the book or my phone to listen to this for inspiration of how I could look at the project from a different angle. Great read or listen, I have several but not all his books and use them all when I find a need to be inspired.
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1 person found this helpful
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- Amazon Customer
- 07-23-23
If you don’t want to blend in, this is a must have
I’ve read 3 other books by Marty and this is one of my favorites. In fact, it’s the most interesting business book I’ve encountered. It interweaves a story with practical insight and strategies without the boring typical business jargon you see in other books. This is a must have!
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- Steven Morris
- 10-18-18
A refreshingly clever book; creative, insightful!
Posting a review here to share how much I loved "Scramble!" It was top-to-bottom quality and a fascinating, insightful read. The characters, the plot, this situation—all plausible and captivating. I loved the insertion of the Uber driver, Sokrates—reminiscent of “Way of the Peaceful Warrior,” a book I loved when I was younger.
Mostly though, I loved how you played out agile strategy in a thriller setting. Really smart and captivating…much like the way things unfold in the real world with a diverse cast of characters, each with roles, strengths and weaknesses contributing (or not) as a team.
It makes me want to get closer to some of the approaches within: how to better apply the 5Qs and the 5Ps.
Well done, Marty! Keep the great books coming.
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