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#Sponsored
- How Athletes & Brands Can Leverage Each Other to Create Value
- Narrated by: Jasmine Chou
- Length: 2 hrs and 55 mins
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Publisher's summary
Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #Sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship.
Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete’s standpoint as well as the brand’s perspective. These stories show how beneficial a partnership can be for all parties, while giving some general tips on how to go about pursuing your own sponsorship goals.
In this book, you’ll find out:
- How Heather Fell transitioned between three different sponsorship relationships
- How Lululemon utilized brand ambassadors to expand their business and build successful relationships
- How brands like Red Bull have conquered the world of digital content and what it has done for them
- And much more!
Sponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, #Sponsored is a must-have addition to your audio library.
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- Length: 6 hrs and 12 mins
- Unabridged
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In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
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Smart doesn’t mean smart.
- By Will on 03-21-20
By: Andrew Yang
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Black Faces in High Places
- 10 Strategic Actions for Black Professionals to Reach the Top and Stay There
- By: Randal D. Pinkett, Jeffrey A. Robinson
- Narrated by: Ron Butler
- Length: 9 hrs and 55 mins
- Unabridged
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Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
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purchased by accident, too much one way
- By mimi on 02-22-22
By: Randal D. Pinkett, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
- Unabridged
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
- By Gina L. on 01-16-17
By: Jenny Blake
What listeners say about #Sponsored
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jonathan
- 02-25-21
Engaging Guide For Athletes Exploring Sponsorships
Chou tells a compelling story of her path to becoming a sponsored kona ironman triathlete and outlines clear steps any amateur athlete can take to become sponsored themselves.
A good portion of the book is dedicated to exploring of the value proposition of sponsorship from both the brand and athlete perspectives. One aspect of this that she emphasizes is the value of building and curating an audience as an athlete when courting brands.
I also really enjoyed her team-oriented approach to achieving her goal. By building a team of family members, coaches, training partners, and sponsors that believed in her she created a support network that helped drive her forward. It's probably worth applying this approach to any goal one is trying to achieve.
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- Annmarie M
- 04-11-21
Love the personal stories
I absolutely love the personal stories Jasmine shares from what she’s experienced and learned through the years. Listening to her book during a long run or a ride inside was such a treat! I highly recommend it for anyone in the sport.
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- Jessica Prue
- 03-05-21
Interesting intro to sponsorship for athletes
Interesting guide for amateur athletes and aspiring pro athletes looking for ways to fund their pursuits. I appreciated hearing the stories of athletes from multiple sports, all of whom made sponsorship work in ways that were authentic both to them and the brand. It helped that the author is a sponsored athlete herself and could draw from her experience seeking partnerships. The narration was a bit fast for me, so I listened on .9x speed
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- Anonymous User
- 02-11-21
Insightful and informative!
Amazing! Very insightful stories and fascinating perspective on relationships between athletes and sponsors in a social media age! Must read!!!
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- Vicky
- 03-03-21
A guide to holistic athlete-brand relationships
Kona Ironman triathlete Jasmine Chou delivers a much-needed practical and honest guide to brand partnerships in sports. She uses deeply researched examples of talented athletes and organizations—as well as her own challenges and experiences—to humanize the process and reflect on the deeper drive behind the work. Anchored by Chou's even-keeled narration, #Sponsored offers a refreshing take on what it takes to build a sustainable career as an athlete, team member, and brand partner in a modern age.
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