Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
$0.00 for first 30 days
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Franchise Your Business
Narrated by:
Al Kessel
Buy for $21.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
-
Narrated by:
-
Al Kessel
Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for growth on steroids
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Create marketing plans, build lead generation, and branding for a new franchise
- Cultivate the franchisee-franchisor relationship
Listeners also enjoyed...
People who viewed this also viewed...
This book debunks a lot of misperceptions of franchising and also prepares you for almost everything you need to know about franchising. The language used in this book is so down-to-earth, making big concepts so easy-to-understand and impressionable.
For example, the author says his mom taught him that no-one would buy your cow if you already gave them all the milk. The example was used to illustrate the point that you shouldn’t give your business prospects all the information prematurely, but instead, only give enough information to trigger curiosity and interest. I don’t think only a business owner would benefit from this advice. Anyone can relate to this wisdom and applies it in their own area of practice.
I am very busy and don’t have time to read the paper version. I listen to the audible version. I listened to this book back in 2017, then again in 2021 and I listen again now. At every step of my life, this book still helps me look at business and life in new lenses each time. Thank you the author for writing such a great book and for the generous sharing of his decades worth of wisdom.
This book is a hidden treasure for any business owner, or anyone likes to learn from someone else’s wisdom!
Something went wrong. Please try again in a few minutes.
Detailed instructions
Something went wrong. Please try again in a few minutes.
Please Re-Record
Something went wrong. Please try again in a few minutes.
It's a smart play by iFranchise. As a company that offers their services worldwide, the book essentially prequalifies prospective clients quite thoroughly for them. But it goes both ways - as you'll also know what to look for in a good franchise consultant - one that will help you grow as a franchisor, step by step - safely and with as little risk as possible. Win win... yes, but not cheap.
Why not 5 stars? Mostly due to the "wolf guarding the henhouse" scenario. ie. be cautious if you decide to deal with iFranchise directly and perhaps check out their competitors too. There are a few other minor nitpicks: one being the heavy use of "she" throughout the entire audiobook. ... which, being male, kept throwing me. Why not use "he or she", "they", "someone", "them" or "you"... where gender isn't identified? There's also a glossary at the end. It's only 3-ish mins, but pretty much useless in audio format. And there's no PDF document either - where some diagramed flow charts, written bullet points, summaries and lists would've been highly appreciated. None of these are deal breakers though.
Lots of valuable, detailed info... but beware.
Something went wrong. Please try again in a few minutes.