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Buy-In
- Saving Your Good Idea from Getting Shot Down
- Narrated by: Tim Wheeler
- Length: 4 hrs and 22 mins
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Publisher's summary
You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down.
It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:
- Death by delay: Endlessly putting off or diverting discussion of your idea until all momentum is lost
- Confusion: Presenting so much distracting information that confidence in your proposal dies
- Fear mongering: Stirring up irrational anxieties about your idea
- Character assassination: Undermining your reputation and credibility
Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn’t work. According to their counterintuitive approach, it’s far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- By Alejandro A. on 09-07-12
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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O Great One!
- A Little Story About the Awesome Power of Recognition
- By: David Novak, Christa Bourg - contributor
- Narrated by: James Foster
- Length: 4 hrs and 15 mins
- Unabridged
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Based on real experiences that David Novak had as the Chairman and CEO of Yum! Brands, this parable will empower listeners to recognize the contributions of those around them in order to drive bigger and better results. It's not hard, it's not expensive, and you don't need an MBA or even a position of authority to do it. It's a deceptively simple principle that can have a huge impact on both your life and your business.
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Awesome story with great principles
- By Anonymous User on 10-16-18
By: David Novak, and others
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Simply Said
- Communicating Better at Work and Beyond
- By: Jay Sullivan
- Narrated by: Jay Sullivan
- Length: 5 hrs and 46 mins
- Unabridged
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Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.
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Everyone who presents or is in a sales position should read this book!!
- By Ben Daughdrill on 12-04-17
By: Jay Sullivan
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Bait and Switch
- The (Futile) Pursuit of the American Dream
- By: Barbara Ehrenreich
- Narrated by: Anne Twomey
- Length: 6 hrs and 50 mins
- Unabridged
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The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
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A terrible book - princess Barbara goes undercover
- By Peter on 11-07-05
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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What listeners say about Buy-In
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Kellie
- 05-13-11
Practical Application
This book was a good one. The first half is written in story format which gives the reader a chance to hear the concepts in action. It also provides examples of results to expect if you handle a situation one way or another. The second half is loaded with practical applications using real life examples of the concepts being taught.
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5 people found this helpful
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- Chee Huei Choong
- 02-08-15
Practical!
A fantastic book. Using a story to illustrate the concept follow with analysis. Like other business fable, the concept is clear and easy to follow.
The performance is clear, and slightly on the softer side for my preference. Yet, considering persuasion pitch by this book is not hard sell by also on the softer side, hence I will still think it is appropriate.
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- Adonay Navarro
- 04-04-15
One thing at a time
Since the subject is interesting, in some aspects falls as "cooking receipes". It will hwlp to those looking for strengthening their abilties to keep on the point, fight in a constructive maner the "no sayers", providing with tips for keeping the mind upright. Good, but not impressed.
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- rws
- 07-07-18
Not a good book for audible
There is a lot of great content and stories; however, being in audible format keeps it from being easily referenced. Book best served in readable format.
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- Austin
- 01-24-12
Good book with great talk on applications
Good read. Used an effective, detailed story/example for the first half of the book to relay the concepts, then took the principles one by one and discussed them in further detail. Great book for those who present ideas to large or small groups and want to know how to effectively prepare a defense so your ideas aren't shot down by petty arguments.
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3 people found this helpful
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- EduChange2015Student
- 01-17-16
Buy-In John P. Kotter, a review
Would you listen to Buy-In again? Why?
I would listen to Buy-in again when I would myself try to get an idea accepted.
What did you like best about this story?
I really liked the way the methods to respond to verbal attackers are described in the story. Although it was a bit cheesy and cliché it made it easier to form an idea in my head about this book.
Which character – as performed by Tim Wheeler – was your favorite?
I especially liked Hank, the brother in law, who gave you all the helpful information and guided you trough the process of using this method.
If you were to make a film of this book, what would the tag line be?
To kill or be killed, what to do?
Any additional comments?
/
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- J
- 07-05-14
Brief, fascinating, memorable
WHAT IS THIS BOOK'S FOCUS?
Leadership and change management, but also about anything having to do with getting, you guessed it, buy-in
DID THIS BOOK CHANGE THE WAY I VIEW THE WORLD?
Yes, it’s a great book. Not only is it worthwhile to read, but it’s engaging and easy to remember. I’d highly recommend it!
John Kotter, one of the Harvard Business School scholars who has made his way into the mainstream by way of years of research and more than one HBS grad’s book recommendation, herein presents an entertaining and enlightening discussion of how to build and maintain buy-in.
So when was the last time you had a good idea? Were you able to accomplish it by yourself? Most of the the ideas we have rely on input from others, whether at home, at work or with friends. How do you react to situations where people undermine your ideas? Character assassination? Rude… but effective. Death by delay? Ugh… and it works!
The best (and worst) part of the book revolves around how it progresses. Kotter and Whitehead depart from the typical business school or management text by putting the reader in the role of the protagonist in a protracted negotiation. Congratulations: now every annoying, frustrating, undermining attack you can think of is presented in first-person!
As with many other titles, I listened to this as an audiobook. This probably accentuated the “frustrating” aspect referenced above, but, WOW, it sticks! The emotional connection that’s made this way (see Brain Rules and probably Made to Stick) really cement the lessons in the mind. There really were some good psychological forces behind the book’s approach - that the “feeling of participation” follows principles of the case method is really no surprise: it’s part of the HBS model. That said, it works for anyone who might read the book… which is great, because anyone could learn something and stand to benefit from the investment.
Given the way that the duo goes about sharing some of their prescriptive recommendations I would feel that I cheated the creativity of the book if I listed them all out. That said, this is a book about creating buy-in in an ethically-sound manner: no manipulation. For me, this was the icing on the cake, because I feel rooted in both the process and the purpose. Oh, and I remember it - I was in a staff meeting the other week and started laughing out loud because the character types discussed in the book are ABSOLUTELY real. So check it out!
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1 person found this helpful
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- Scoutmaster Lou
- 07-15-21
a must read for project managers and all leaders
this should be required reading for project managers. any leader is responsible for implementing change at some point during their career, therefore this is a great read for any leader.
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- Bryan M Boone
- 06-04-21
Good concepts
If I were to listen to this on regular speed I would’ve had great nap material. WAY TOO SLOW! Thank goodness for the ability to speed it up!
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- Lee
- 03-08-12
Boring
What disappointed you about Buy-In?
I was looking for something educational and inspirational and this did not meet my expectations. It is a long winded story about a meeting with a he said, she said, then he said, then she said, then he said, etc. The characters have silly names too - they make a point about who the character is, but it is hard to listen to. I got through about 3/4s of it and have given up.
What reaction did this book spark in you? Anger, sadness, disappointment?
Frustration. I was waiting for it to get to the point and that didn't come.
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1 person found this helpful