Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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What if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into a long-time advocate?

In this high-energy episode of the Master Your Business Podcast, I’m joined by the legendary Joey Coleman, best-selling author of Never Lose a Customer Again, to unpack the 8 phases every client goes through. Spoiler: most businesses skip half of them… and it’s costing them thousands.

Whether you’re a coach, consultant or service-based business owner trying to replace that corporate salary or scale to your first million, this episode is pure gold.

You’ll learn how to:

✔️ Stop clients from feeling like you’re ghosting them after the sale

✔️ Make onboarding feel like a red carpet moment

✔️ Build lasting client loyalty that leads to referrals

✔️ Turn touchpoints into talking points (hello, word-of-mouth!)

✔️ Use gamification, gifting, and simple systems to WOW clients

✔️ Build customer journeys that drive real business growth

If you're ready to create client experiences so good they can't stop talking about you, this episode will give you the step-by-step.

Timestamps:

[00:00] The real reason clients vanish after they say yes

[06:12] The 8 emotional phases of the client journey

[10:48] Why skipping straight to testimonials never works

[13:26] How to stop marketing what you want to sell

[16:38] The problem with “salesy” coaching programs

[27:38] Making your contracts fun and unforgettable

[31:19] The Affirm phase and stopping buyer’s remorse

[43:26] Creating emotional moments your clients won’t forget

[45:19] What makes a gift truly memorable (hint: it’s not the logo)

[46:33] Using gamification to create next-level loyalty

[50:29] Visual maps, dashboards and tracking client progress

[51:58] How to show your best clients they’re your best

[1:02:23] The gratitude video technique that will blow them away

[1:06:19] Why you should rethink how you reward referrals

🔗 Mentioned in the Episode:

📘 Grab Joey’s book: Never Lose a Customer Again

🌐 Connect with Joey: joeycoleman.com

Joey Coleman is a Wall Street Journal bestselling author and global expert in customer and employee experience. With nearly 20 years spent helping businesses of all sizes, from solo service providers to Fortune 500 giants, Joey is known for transforming retention strategies into customer-love-generating machines.

He's the creator of the First 100 Days® methodology, a sought-after keynote speaker, and the author of Never Lose a Customer Again and Never Lose an Employee Again. His work has taken him to 52 countries and every continent (yes, even Antarctica!), and his superpower? Teaching businesses how to turn clients into lifelong fans.

Want help building a brand experience that keeps clients coming back? Work with me to craft your uncopyable brand, messaging, and experiences that convert.

Let’s make sure you don’t miss what’s coming up...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Ready to stop grinding your way to burnout and start building a business that actually makes you feel good?

In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks that don’t just make life sweeter, they directly drive your income, productivity, and purpose.

These aren’t fluffy affirmations or fake-it-till-you-make-it mantras. They’re grounded in real science, like the Oxford University study showing that happy workers are 13% more productive, and infused with my lived experience as a coach, consultant, and business owner.

You’ll hear how I stopped giving a crap about FOPO, FOBO, and FOMO (yes, they’re real), bought the sexy car, finally got the tattoos I’d wanted for 30 years, and how these acts of joy have directly made me more magnetic in business.

We also explore Martin Seligman's PERMA Model: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and how each one can radically improve your mindset, your marketing, and your money.

Whether you’re building your first 100K or scaling to 7 figures, this episode is your permission slip to make your business feel like you again.

Highlights of this episode:

• (00:17) Why happiness is a business growth strategy, not fluff
• (02:27) How positive emotion boosts your creativity, confidence, and conversions
• (10:28) What happened when I bought the car, got the tattoos, and ditched FOPO
• (11:43) The PERMA model explained simply for coaches and consultants
• (12:39) Three practical tips under each element of PERMA to help you scale
• (18:14) The burnout trap and how to reconnect to meaning
• (24:12) The power of micro-wins and creating your own success rituals
• 
  

Mentioned in this episode:

🎧 Episode 91: How Self-Care Can Help You Make More Money In Your Business

🎧 Episode 99: How You Can Disrupt Your Industry By Using Values To Drive Business Success

🧠 Freebie: Brand Strategy Checklist

Want your brand to feel like home, not a marketing mask? Download the checklist and build a brand that makes you happy. www.deirdremartin.ie/brandstrategychecklist

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The Master Your Business Podcast Show Notes

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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You didn’t quit your job to build yourself another one, right?

But somewhere between those first few dreamy clients and the endless to-do lists… you’ve become the CEO and the cleaner, the visionary and the VA, the leader and the lifeguard pulling your business out of deep water.

All soooo normal.

In this episode of the Master Your Business Podcast, I chat with Katie Furey, business operations strategist and founder of the newly launched C-Suite. Katie’s helped businesses scale from £2 million to £200 million, and now she’s lifting the curtain on the invisible trap keeping service-based business owners stuck in chaos.

If you’re a coach, consultant, or service provider who’s hit 6 figures but feels like the wheels are wobbling, this one’s your wake-up call.

We dive into:

✔️ What the owner vs operator mindset really means, and why most business owners get stuck in operator mode

✔️ The real reason your systems keep breaking as you scale (hint: it’s your foundations)

✔️ How to simplify your business model without losing the magic

✔️ Why 90-day sprints and clear scorecards beat fuzzy year-long goals every time

Timestamps:

[02:54] What a 6-year-old can teach you about leadership

[06:38] The coaching feedback that changed Katie’s leadership forever

[11:54] Why you must start with the end in mind

[15:21] Stop asking “how” and start asking “who”

[21:32] Are you really running a business… or just doing a lot of tasks?

[26:36] Katie’s pivot from 1:1 ops work to a scalable model

[31:02] How to plan for £100K growth with 90-day sprints

[36:32] Why businesses fall apart when foundations are weak

[42:11] The one thing you should do this week to escape the chaos

🔗 Connect with Katie Furey:

💻 Follow C-Suite and join the community

💼 Katie Furey on LinkedIn

Katie is a business operator turned visionary. She’s scaled multi-million-pound businesses, built entire ops teams from scratch, and now helps entrepreneurs build businesses that actually run themselves. She’s the founder of C-Suite, a fresh, dynamic community and framework for scaling service-based businesses with clarity and confidence.

🎯 Want help stepping into your CEO mindset and building a scalable, human-first business?

Work with Deirdre to build your uncopyable brand, offers, client experience and strategy.

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