Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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What if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into a long-time advocate?

In this high-energy episode of the Master Your Business Podcast, I’m joined by the legendary Joey Coleman, best-selling author of Never Lose a Customer Again, to unpack the 8 phases every client goes through. Spoiler: most businesses skip half of them… and it’s costing them thousands.

Whether you’re a coach, consultant or service-based business owner trying to replace that corporate salary or scale to your first million, this episode is pure gold.

You’ll learn how to:

✔️ Stop clients from feeling like you’re ghosting them after the sale

✔️ Make onboarding feel like a red carpet moment

✔️ Build lasting client loyalty that leads to referrals

✔️ Turn touchpoints into talking points (hello, word-of-mouth!)

✔️ Use gamification, gifting, and simple systems to WOW clients

✔️ Build customer journeys that drive real business growth

If you're ready to create client experiences so good they can't stop talking about you, this episode will give you the step-by-step.

Timestamps:

[00:00] The real reason clients vanish after they say yes

[06:12] The 8 emotional phases of the client journey

[10:48] Why skipping straight to testimonials never works

[13:26] How to stop marketing what you want to sell

[16:38] The problem with “salesy” coaching programs

[27:38] Making your contracts fun and unforgettable

[31:19] The Affirm phase and stopping buyer’s remorse

[43:26] Creating emotional moments your clients won’t forget

[45:19] What makes a gift truly memorable (hint: it’s not the logo)

[46:33] Using gamification to create next-level loyalty

[50:29] Visual maps, dashboards and tracking client progress

[51:58] How to show your best clients they’re your best

[1:02:23] The gratitude video technique that will blow them away

[1:06:19] Why you should rethink how you reward referrals

🔗 Mentioned in the Episode:

📘 Grab Joey’s book: Never Lose a Customer Again

🌐 Connect with Joey: joeycoleman.com

Joey Coleman is a Wall Street Journal bestselling author and global expert in customer and employee experience. With nearly 20 years spent helping businesses of all sizes, from solo service providers to Fortune 500 giants, Joey is known for transforming retention strategies into customer-love-generating machines.

He's the creator of the First 100 Days® methodology, a sought-after keynote speaker, and the author of Never Lose a Customer Again and Never Lose an Employee Again. His work has taken him to 52 countries and every continent (yes, even Antarctica!), and his superpower? Teaching businesses how to turn clients into lifelong fans.

Want help building a brand experience that keeps clients coming back? Work with me to craft your uncopyable brand, messaging, and experiences that convert.

Let’s make sure you don’t miss what’s coming up...