Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Ready to stop grinding your way to burnout and start building a business that actually makes you feel good?

In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks that don’t just make life sweeter, they directly drive your income, productivity, and purpose.

These aren’t fluffy affirmations or fake-it-till-you-make-it mantras. They’re grounded in real science, like the Oxford University study showing that happy workers are 13% more productive, and infused with my lived experience as a coach, consultant, and business owner.

You’ll hear how I stopped giving a crap about FOPO, FOBO, and FOMO (yes, they’re real), bought the sexy car, finally got the tattoos I’d wanted for 30 years, and how these acts of joy have directly made me more magnetic in business.

We also explore Martin Seligman's PERMA Model: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and how each one can radically improve your mindset, your marketing, and your money.

Whether you’re building your first 100K or scaling to 7 figures, this episode is your permission slip to make your business feel like you again.

Highlights of this episode:

• (00:17) Why happiness is a business growth strategy, not fluff
• (02:27) How positive emotion boosts your creativity, confidence, and conversions
• (10:28) What happened when I bought the car, got the tattoos, and ditched FOPO
• (11:43) The PERMA model explained simply for coaches and consultants
• (12:39) Three practical tips under each element of PERMA to help you scale
• (18:14) The burnout trap and how to reconnect to meaning
• (24:12) The power of micro-wins and creating your own success rituals
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Mentioned in this episode:

🎧 Episode 91: How Self-Care Can Help You Make More Money In Your Business

🎧 Episode 99: How You Can Disrupt Your Industry By Using Values To Drive Business Success

🧠 Freebie: Brand Strategy Checklist

Want your brand to feel like home, not a marketing mask? Download the checklist and build a brand that makes you happy. www.deirdremartin.ie/brandstrategychecklist

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!