Adam Loveridge JOB CALLS EP. 18:How to Grow an HVAC Business from $0 to $15 Million in 4 Years | Michael Katz Interview

The episode of Adam Loveridge: Job Calls Podcast, Michael Katz shares his remarkable journey growing Trio Heating, Air Conditioning and Plumbing from zero industry experience to a $15 million business in just four years. Michael discusses how he studied successful HVAC companies, implemented proven processes, and built a thriving business through customer service excellence, innovative membership programs, and strategic text message marketing campaigns that generate significant revenue during slow seasons in the HVAC industry.

0:00 - Rapid Business Growth

3:45 - Finding Direction in HVAC

7:58 - Starting Without Experience

12:42 - Early Business Challenges

17:38 - Text Message Marketing Success

23:06 - Membership Program Strategy

28:20 - Creating Recurring Revenue

34:55 - Automation and Processes

40:23 - Benefits of Company Size

45:13 - Maintaining Entrepreneurial Drive

50:17 - Vision and Company Culture

55:04 - Long-Term Business Goals

1:00:16 - Private Equity Considerations

Jobcalls:

Visit https://jobcalls.com/ for more

Socials:

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.

00:00:00 - Home Inspection Volume

00:02:57 - About Alpine Building Performance

00:05:42 - Content Marketing for Inspectors

00:10:58 - Referral Partnerships Strategy

00:15:13 - Benefits of Inspector Referrals

00:20:28 - What Inspectors Look For

00:27:06 - Value of Educational Lunch & Learns

00:34:08 - ROI of Referral Marketing

00:39:35 - Three-Way Text Introductions

00:42:59 - Modern Homeowner Expectations

00:48:54 - Spectora Software Integration

00:55:18 - Reaching Out to Alpine Building

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

The episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional customer service.

Episode Timestamps:

0:00 - Employee Success Philosophy

3:03 - Jim's Background in HVAC

6:06 - Starting Freedom Air Conditioning

9:08 - Marketing Through Customer Service

12:21 - Core Values and Culture

15:40 - Jim's Personal Journey

20:17 - Leadership as Lion and Lamb

25:26 - Private Equity Impact

29:18 - Revenue Growth Through People

33:21 - Modeling Leadership Behavior

37:27 - Sustainable Business Growth

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.

Timestamp:

0:00 - Brand story and identity importance

3:07 - Crystal's background in HVAC marketing

10:08 - Branding beyond just logos

14:42 - Investment costs for rebranding

19:19 - Brand lift and recognition metrics

24:55 - Implementing a successful rebrand

30:19 - Avoiding committee decision paralysis

34:50 - Rebranding for business acquisition

39:35 - Marketing consistency as the key

Jobcalls:

Visit https://jobcalls.com/ for more

Socials:

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.

Timestamp:

00:00 - Intro and Recent Google Review Crisis

02:45 - Impact of Lost Reviews on Business

05:30 - Multi-Platform Review Strategy

08:15 - First-Party Review Collection

11:20 - Future of Review Management

14:45 - Video Reviews and AI Verification

17:30 - Building Brand Presence Across Platforms

19:30 - Closing Thoughts on Marketing Ownership

The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies.

Timestamp:

0:00 - Introduction and background

3:01 - What is a business broker?

5:19 - Common landmines in selling

9:50 - Key financial metrics

14:19 - Typical valuation multiples

20:15 - Deal structures and earnouts

29:20 - Timing considerations for selling

35:46 - Process and timeline for selling

41:53 - Resources for business owners

The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.

Timestamp:

00:00 - Introduction to Marketing Ecosystem

03:41 - Importance of Digital Presence

09:55 - Google Ads vs Local Services Ads

15:25 - Retargeting Strategies

20:59 - CTV Advertising Benefits

25:47 - Brand Traffic and SEO Impact

29:17 - Comprehensive Marketing Strategy

Visit https://jobcalls.com/ for more

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners.

Timestamp:

0:00 - Introduction and Importance of Planning

3:01 - Financial and Profitability Review

15:55 - Lead Generation and Marketing Review

27:15 - SWOT Analysis for Business

37:41 - Goal Setting for the New Year

40:29 - Team Alignment and Communication

33:54 - Personal Leadership Reflection

40:55 - Documenting and Sharing the Plan

Visit https://jobcalls.com/ for more

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/