The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.

00:00:00 - Home Inspection Volume

00:02:57 - About Alpine Building Performance

00:05:42 - Content Marketing for Inspectors

00:10:58 - Referral Partnerships Strategy

00:15:13 - Benefits of Inspector Referrals

00:20:28 - What Inspectors Look For

00:27:06 - Value of Educational Lunch & Learns

00:34:08 - ROI of Referral Marketing

00:39:35 - Three-Way Text Introductions

00:42:59 - Modern Homeowner Expectations

00:48:54 - Spectora Software Integration

00:55:18 - Reaching Out to Alpine Building

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

The episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional customer service.

Episode Timestamps:

0:00 - Employee Success Philosophy

3:03 - Jim's Background in HVAC

6:06 - Starting Freedom Air Conditioning

9:08 - Marketing Through Customer Service

12:21 - Core Values and Culture

15:40 - Jim's Personal Journey

20:17 - Leadership as Lion and Lamb

25:26 - Private Equity Impact

29:18 - Revenue Growth Through People

33:21 - Modeling Leadership Behavior

37:27 - Sustainable Business Growth

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.

Timestamp:

0:00 - Brand story and identity importance

3:07 - Crystal's background in HVAC marketing

10:08 - Branding beyond just logos

14:42 - Investment costs for rebranding

19:19 - Brand lift and recognition metrics

24:55 - Implementing a successful rebrand

30:19 - Avoiding committee decision paralysis

34:50 - Rebranding for business acquisition

39:35 - Marketing consistency as the key

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