In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight on retail workers glued to headsets and the decline in real human interaction. They share personal experiences, call out bad behaviour in shops, and reflect on the struggles of working in the retail sector.

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https://youtu.be/s9Qfls_Xug8

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In this episode, Nick Boddington and Michael Harris break down the mechanics and psychology behind retargeting ad campaigns. From tracking website visits to building custom audiences and leveraging platform algorithms, they explore how brands use retargeting to guide users through the customer journey. The conversation also touches on interruption marketing, email strategies, and the challenge of standing out in an increasingly algorithm-driven landscape. If you want to get the best out of your retargeting campaigns, this is the episode for you.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/NDjd1wWalWM

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In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our personal ones. An article from The Hustle sparks conversation around some interesting uses for ChatGPT including therapy and eulogies, the ethical implications and how the future might look with AI continuing to advance at a rapid pace.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/VXJmCy6VpSU

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In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational buying patterns, how loyalty is developed and fostered and the big part that brand plays in purchasing decisions, especially on premium products. We also take about Bombas socks and how 'seeing the value' can make the difference between a purchase and failure to connect.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/RDBLsfVVdvk

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In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss what this could mean for the future of AI video and how much further it could go. Also, we revisit Skool: how Nick's Ads Clinic group has developed and why upcoming changes to the platform could be huge for those seeking to monetise their audience.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/UQ-y7tbZxTU

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In this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies. From blocked domains to failed retargeting attempts, they unpack why Meta seems to be making it nearly impossible for genuine wellness professionals to reach the people who need them most. We also get a surprise cameo from James with a Rupert update, some ads we liked and Nick's organic content has finally broken the '200 view' barrier.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/t23X9Cmca_I

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Today, Michael and Nick sit down to go over a recent interview with Mark Zuckerberg where he outlined what he sees as the future of advertising on Meta. They discuss the current state of marketing on the platform, how it could change and what these changes would mean for business and social media agencies.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/iLtMibwvoZw

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In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the game. So - is this a good strategy? Will paying thousands or millions for celebrity endorsements bring a return? And just how did this Turkish developer get to the point of $5billion valuation? We break it all down in this episode!

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/BFlatNy17aY

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