Royal Kingdom: Is Celebrity Marketing a Viable Strategy?
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Royal Kingdom: Is Celebrity Marketing a Viable Strategy?
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In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the game. So - is this a good strategy? Will paying thousands or millions for celebrity endorsements bring a return? And just how did this Turkish developer get to the point of $5billion valuation? We break it all down in this episode!
Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/BFlatNy17aY
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