
Gozney Pizza Ovens & Developing Brand Loyalty
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In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational buying patterns, how loyalty is developed and fostered and the big part that brand plays in purchasing decisions, especially on premium products. We also take about Bombas socks and how 'seeing the value' can make the difference between a purchase and failure to connect.
Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/RDBLsfVVdvk
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