Are you trying to market to everyone and ending up reaching no one? It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity.

In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you.

Key Topics Covered:

• Managing multiple SKUs: How CPG companies can manage multiple SKUs without the overwhelm
• Navigating Amazon effectively: Scaling your business and building traffic outside without getting on Amazon's bad side
• The importance of focus: From product lines to customers, how to narrow your focus and scale effectively
• A $10 million mistake: Avoiding the same future for your business by following these key rules.

Excited to level up your knowledge? This episode wouldn’t be possible without our sponsor Ship4wd.

Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support.

Try it for free at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
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The E-Comm Show is a production of BlueTuskr.

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📸 Instagram: https://www.instagram.com/colinstuckert/
🌐 Website: www.wildfoods.co & www.rizebrands.co

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How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation.

In this episode, Tucker Hiegel shares his insights on how businesses can capitalize on opportunities to innovate and stay ahead of the competition. He discusses the importance of constantly evolving and adapting to changing consumer needs, as well as leveraging technology to improve efficiency and customer experience. If you see an innovation gap in your industry, this one is for you…

Key Topics Covered:

• Identifying innovation: Why stagnant industries hold massive opportunities and the benefits of constantly seeking ways to improve them
• Disrupting industries through quality: How businesses can push quality to disrupt their industry and gain a competitive advantage
• Navigating a family-owned business: The challenges and benefits of working with family members and tips for overcoming potential conflicts
• The importance of adaptability: How being adaptable can help businesses stay relevant and successful in a constantly changing market

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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📸 Instagram: https://www.instagram.com/kickpl8/
🌐 Website: www.deckthedoordecor.com

Company story video: https://youtu.be/q5ZJUSNF0NY?si=VZMPcVWvE8LCqIXq

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How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox. From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and constant innovation.

In this episode, you'll understand what it looks like for a company to successfully transform from a subscription box service to a thriving community-based business. By continually adapting to changing demands and crafting a robust engagement and entertainment strategy, BattlBox has garnered a dedicated fan following.

Key Topics Covered:
Resonating with your audience: Strategies for creating unique and engaging content that resonates with target audiences
Leveraging your identity: Insights on how BattlBox used their brand identity to stand out in the crowded subscription box market
Staying adaptable: The importance of continuously evolving your content strategy to keep up with changing customer preferences and market trends
How to market socially: The impact of social media on community-based businesses and how to harness it effectively for customer engagement

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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https://www.battlbox.com/
https://www.youtube.com/c/battlbox
https://www.tiktok.com/@battlbox
https://www.facebook.com/battlbox1/
https://www.instagram.com/battlbox/
https://www.threads.net/@battlbox
https://twitter.com/battlbox

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What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product.

Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and smart automation. He dives into how this automation fuels omnichannel marketing (and reveals two of his favorite tools for making it work). But that’s not all—Michael pulls back the curtain on the biggest greenwashing trend in ecommerce and explains why many so-called “eco-friendly” brands don’t actually walk the talk.
If you care about brand authenticity, sustainability, and building community-powered demand, this episode is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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📸 Instagram: https://www.instagram.com/delilahhomeliving/
📱 Facebook: https://www.facebook.com/delilahhome/
🌐 Website: www.delilahhome.com

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Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company. Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.”

In this episode, Simon lets us in on their creative process and how they stay connected with their target audience (the simplicity and authenticity in this might surprise you). Moreover, how to navigate retail product drops and fade outs, all while maintaining momentum. If you're a brand that wants to keep up with the times, then this episode is a must-listen.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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📸 Instagram: https://www.instagram.com/blackmapletrading/?hl=en
🌐 Website: https://blackmapletrading.com/, https://shoprocketfactory.com/, https://blackmapletrading.com/pages/custom-merch

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Curious about how to turn your brand’s story into a game-changing marketing strategy? On this 179th episode of the E-Comm Show, Andrew Maff interviews Andrew Beltran, Co-Founder of Original Grain. Original Grain is more than just a watch company, it's a storytelling movement.

By using high-quality materials and carefully designing each product with an origin story in mind, they create connections deeper than functionality. And in a world full of watches, this connection is what keeps customers coming back for more. From leveraging the momentum from relevant product drops to crafting engaging influencer campaigns- Original Grain will show you how it's done.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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CONNECT WITH THE GUEST!
📸 Instagram: https://www.instagram.com/originalgrain/
📸 Instagram: https://www.instagram.com/blacksheep_airport_pnw/
🌐 Website: https://www.originalgrain.com

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What does it take to turn a lifelong passion into a thriving business? On this 178th episode of the E-Comm Show, Andrew Maff interviews Mordechai Chachamu, Founder of Nutural World. His transition from the IT world to becoming a food entrepreneur at retirement age shows that it's never too late.

In this episode, you'll learn a few key strategies that took Nutural World from local farmers' markets to grocery shelves. From offering discounted products to gain long-term relationships to trying new ecommerce platforms to expand their reach. If you're an aspiring entrepreneur, this episode may inspire you to take the leap and follow your dreams.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
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CONNECT WITH THE GUEST!
📱 Facebook: https://www.facebook.com/NuturalWorld
📸 Instagram: https://www.instagram.com/nuturalworld/
𝕏 X: https://twitter.com/NuturalWorld

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Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers.

By featuring real moms, their stories, and even addressing product critiques transparently, Beth had turned her customers into brand advocates. If you're an e-commerce professional who wants to lean into the power of authenticity and real-life experiences in your marketing campaigns... this one is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.