Are you trying to market to everyone and ending up reaching no one? It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity.

In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you.

Key Topics Covered:

• Managing multiple SKUs: How CPG companies can manage multiple SKUs without the overwhelm
• Navigating Amazon effectively: Scaling your business and building traffic outside without getting on Amazon's bad side
• The importance of focus: From product lines to customers, how to narrow your focus and scale effectively
• A $10 million mistake: Avoiding the same future for your business by following these key rules.

Excited to level up your knowledge? This episode wouldn’t be possible without our sponsor Ship4wd.

Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support.

Try it for free at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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📸 Instagram: https://www.instagram.com/colinstuckert/
🌐 Website: www.wildfoods.co & www.rizebrands.co

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How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation.

In this episode, Tucker Hiegel shares his insights on how businesses can capitalize on opportunities to innovate and stay ahead of the competition. He discusses the importance of constantly evolving and adapting to changing consumer needs, as well as leveraging technology to improve efficiency and customer experience. If you see an innovation gap in your industry, this one is for you…

Key Topics Covered:

• Identifying innovation: Why stagnant industries hold massive opportunities and the benefits of constantly seeking ways to improve them
• Disrupting industries through quality: How businesses can push quality to disrupt their industry and gain a competitive advantage
• Navigating a family-owned business: The challenges and benefits of working with family members and tips for overcoming potential conflicts
• The importance of adaptability: How being adaptable can help businesses stay relevant and successful in a constantly changing market

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
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𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
📸 Instagram: https://www.instagram.com/kickpl8/
🌐 Website: www.deckthedoordecor.com

Company story video: https://youtu.be/q5ZJUSNF0NY?si=VZMPcVWvE8LCqIXq

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How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox. From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and constant innovation.

In this episode, you'll understand what it looks like for a company to successfully transform from a subscription box service to a thriving community-based business. By continually adapting to changing demands and crafting a robust engagement and entertainment strategy, BattlBox has garnered a dedicated fan following.

Key Topics Covered:
Resonating with your audience: Strategies for creating unique and engaging content that resonates with target audiences
Leveraging your identity: Insights on how BattlBox used their brand identity to stand out in the crowded subscription box market
Staying adaptable: The importance of continuously evolving your content strategy to keep up with changing customer preferences and market trends
How to market socially: The impact of social media on community-based businesses and how to harness it effectively for customer engagement

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
https://www.battlbox.com/
https://www.youtube.com/c/battlbox
https://www.tiktok.com/@battlbox
https://www.facebook.com/battlbox1/
https://www.instagram.com/battlbox/
https://www.threads.net/@battlbox
https://twitter.com/battlbox

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