How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation.

In this episode, Tucker Hiegel shares his insights on how businesses can capitalize on opportunities to innovate and stay ahead of the competition. He discusses the importance of constantly evolving and adapting to changing consumer needs, as well as leveraging technology to improve efficiency and customer experience. If you see an innovation gap in your industry, this one is for you…

Key Topics Covered:

• Identifying innovation: Why stagnant industries hold massive opportunities and the benefits of constantly seeking ways to improve them
• Disrupting industries through quality: How businesses can push quality to disrupt their industry and gain a competitive advantage
• Navigating a family-owned business: The challenges and benefits of working with family members and tips for overcoming potential conflicts
• The importance of adaptability: How being adaptable can help businesses stay relevant and successful in a constantly changing market

Watch the full episode below, or visit TheEcommShow.com for more.

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