Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company. Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.”

In this episode, Simon lets us in on their creative process and how they stay connected with their target audience (the simplicity and authenticity in this might surprise you). Moreover, how to navigate retail product drops and fade outs, all while maintaining momentum. If you're a brand that wants to keep up with the times, then this episode is a must-listen.

Watch the full episode below, or visit TheEcommShow.com for more.

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