In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Tim Bradley, co-founder of Pennant Video. Tim shares his expertise on leveraging video marketing effectively for businesses of all sizes. He discusses the common gaps in video marketing, especially in the middle of the funnel, and introduces the Video Marketing Trifecta—comprising Anthem videos, Explainer videos, and Endorsement videos. Tim explains the importance of these distinct types of videos and how they help in differentiating a brand, building trust, and converting prospects into buyers. He also shares insights on overcoming communication bottlenecks and how to stay inspired in the fast-changing world of digital marketing. Tune in to learn actionable tips for incorporating video into your marketing strategy and maximizing its impact.

KEY POINTS:

• Video Gap: Most miss using video to nurture leads mid-funnel.
• Trifecta: Use Anthem, Explainer, and Endorsement videos to guide buyers.
• When to Use: Ideal during rebrands or messaging challenges.

ABOUT TIM:

Tim Bradley is the Co-Founder of Pennant Video, a B2B-focused agency that has pioneered the Video Marketing Trifecta™ to power mid-funnel marketing strategies. With nearly two decades of experience in video marketing, Tim has partnered with leading B2B tech brands like Cisco, Hitachi, Philips and countless startups, bringing their stories to life with compelling video campaigns. Before founding Pennant, Tim was the Executive Producer at a large communications agency. In his 12 years there, he built, managed and mentored a 25-person creative team, while growing the business in competitive sectors such as tough tech, cybersecurity, and healthcare. He believes in creating work that cuts through the noise—methodical yet bespoke, scalable yet unique. Beyond client projects, Tim mentors aspiring creatives through workshops and portfolio reviews, reinforcing his belief that elevating new talent fosters a more innovative and story-driven industry. Tim has built an engaged following on LinkedIn by being relatable, authentic and authoritative, with equal parts actionable insights and compelling storytelling. (And the occasional dad joke.) He believes strongly in the power of community and mentoring, that connections mean more than just a numbers game, and that young creatives deserve the wisdom he’s gained over a long and ongoing creative career. His philosophy is simple: create meaningful connections through impactful stories that resonate and endure. Outside the office, Tim draws inspiration from his love of snowboarding, family, and the outdoors, channeling the focus, adaptability, and persistence honed on the slopes into navigating today’s competitive marketing landscape.

LINKS MENTIONED IN THE EPISODE:

EMAIL: bookings@empathyfirm.com

WEBSITE: https://empathyfirm.com/

LINKEDIN: https://www.linkedin.com/in/tim-bradley-pennant/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this riveting episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Scott Parker, an educator, team-building facilitator, and award-winning comedy performer. Scott shares his journey into the world of improv, team building, and juggling, and how he uses these skills to foster positive workplace cultures. They discuss a variety of engaging topics, from Scott's experience retracing the Lewis and Clark Trail to innovative team-building games like 'Whoosh.' Tune in for an enlightening and laughter-filled conversation that delves into the power of positivity, fun, and teamwork.

KEY POINTS:

• Improv Builds Teams: Scott uses improv to spark connection and collaboration.
• Play Improves Culture: Fun games foster trust and engagement.
• Virtual Fun Works: Shared online activities keep teams connected.

ABOUT SCOTT:

Scott Parker is an educator, team-building facilitator, and award-winning comedy performer who is dedicated to promoting a positive culture in the workplace through team-building and leadership training. Scott holds a Master’s Degree in Education and has taught workshops for companies such as Shell Oil, PepsiCo, and Comcast. A professional improv teacher, Scott honed his craft working with the esteemed Second City Improv before becoming the Executive Director of the award-winning Historic Chief Theater in Steamboat Springs, Colorado. Scott uses his expertise to foster engagement and creativity through training and improv workshops that offer a blend of comedy, creativity and positive team building. Scott currently resides in Oregon Wine Country with his wife and children.

LINKS MENTIONED IN THE EPISODE:

EMAIL: scottparker@rocketmail.com

LINKEDIN: https://www.linkedin.com/in/scott-parker-89b62522/

WEBSITE: https://www.scottparkerleadership.com/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes veteran marketing and communications coach Seth Donlin. With over 20 years of experience, Seth shares actionable strategies for gaining visibility, building a personal brand, and creating an authority platform through podcast guesting. He offers insights on overcoming imposter syndrome, crafting engaging stories, and taking an active role as a podcast guest. Discover the importance of storytelling, detailed preparation, and relatable anecdotes in making meaningful connections with your audience. Tune in for expert advice on elevating your podcast guesting game.

KEY POINTS:

• Gain Visibility & Authority: Learn how to build your personal brand to stand out.
• Conquer Speaking Fears: Focus on connecting with your ideal audience.
• Master Podcast Guesting: Use it strategically to build your platform.

ABOUT SETH:

Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants and other subject matter experts.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: seth@sethdonlin.com

LINKEDIN PAGE: https://www.linkedin.com/in/sethdonlin/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes expert Michelle Oucharek-Deo to debunk the myth that you do not have time to accomplish your goals. Michelle shares her innovative methods and personal journey to reclaiming lost time through intentional living. Learn about her unique tools like the 42-minute hour and her customizable time recovery system designed for both personal and corporate growth. Michelle dives deep into why intentional time management is key and offers practical advice for overcoming time barriers. This episode is packed with valuable insights for anyone looking to enhance productivity, reduce stress, and live a more intentional and joyful life.

KEY POINTS:

• Busting the "No Time" Myth: The episode focuses on proving that people do have time for what they want and offers strategies to find it.
• Michelle's Unique Expertise: Guest Michelle Oucharek-Deo combines counseling, art therapy, and other experiences to help people with time recovery.
• The Power of Intentional Time: The core message is about consciously choosing how to spend time, leading to a feeling of having enough.

ABOUT MICHELLE:

Michelle Oucharek-Deo is a creative force who believes that reclaiming lost time is the key to living a more meaningful and joyful life. With over 30 years of experience as a speaker, educator, and entrepreneur Michelle combines her advanced trainings to help people find clarity, balance, and a renewed sense of purpose while breaking through their time barriers. As a published author and international speaker, Michelle doesn’t just talk about transformation—she invites her audience to experience it. Whether she’s coaching one-on-one, leading a strategic time recovery workshop, or captivating a packed room with her inspiring keynotes, Michelle’s blend of compassion, humor, and actionable time strategies leaves a lasting impact. Her work resonates deeply in both intimate settings and large corporate arenas, empowering others to reclaim their time, enhance productivity, and truly thrive.

LINKS MENTIONED IN THE EPISODE:

EMAIL: vanartexpression@gmail.com

FACEBOOK GROUP: https://www.facebook.com/groups/301016942051038

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, Mary Czarnecki hosts Vance Morris, a customer experience expert who shares invaluable insights into customer retention. Vance, with a decade of experience at Walt Disney World, discusses the importance of focusing on existing customers to improve profitability, the concept of customer 'plusing,' and practical strategies to create unforgettable experiences. Learn how simple yet effective steps can transform your customer relations and enhance your business's growth.

KEY POINTS:

• Customer retention is often overlooked, with most businesses focusing heavily on acquisition and allocating little to no budget for keeping existing clients.
• A three-pronged approach to customer retention involves creating emotional engagement (e.g., a print newsletter with personal touches), consistent promotions (e.g., exclusive offers via postcard and email), and regular communication.
• Improving the customer experience involves identifying all customer touchpoints, analyzing how they are currently handled, prioritizing areas for improvement, and implementing new standards to create memorable and positive interactions.

ABOUT VANCE:

Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: https://deliverservicenow.com

EMAIL: vance@chesapeakeservicesolutions.com

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews transformational coach and business strategist Jackie Grice. Jackie shares her journey, from co-owning a transportation company to becoming a sought-after coach who helps others build purpose-driven businesses. Amid the COVID-19 pandemic, Jackie pivoted her career by embracing silence and discovering her true calling. She emphasizes the importance of aligning business goals with personal values, trusting one's instincts, and fostering a supportive community. Don't miss Jackie's powerful insights and practical exercises designed to help business owners and entrepreneurs find their true purpose and achieve success.

KEY POINTS:

• Build a purpose-driven business: The focus is on aligning business design with broader, non-financial goals and one's true calling.
• Discover "what's in your hands": Instead of copying others, identify your natural talents, passions, and what you are inherently good at to build a business from that foundation.
• Embrace the power of the pause: Taking time for silence and reflection is crucial for hearing your purpose and developing a strategic direction for your business.

ABOUT JACKIE:

Jackie B. Grice Speaker, Bestselling Co-Author, CEO, Transformational Coach, and Business Strategist Founder Jackie is a powerhouse speaker, masterclass instructor, and trailblazer in soulful business strategy. As the visionary behind a multi-million dollar company, her expert business acumen and faith-driven approach to life have inspired and empowered countless others to unleash their full potential and embrace a life without limits. Raised as the youngest of nine by two relentless entrepreneurs, Jackie B inherited her parents' unstoppable drive. She dove headfirst into the world of business, mastering the art of starting, scaling, and sustaining a company. Her journey led to the creation of J Diamond Inc., dba Agape Travel and Tours, now a multimillion-dollar transportation company. With over 20 years of success, Jackie didn't stop there—she launched her own coaching, consulting, and business strategy business, Launching Deeper Enterprises. What sets Jackie apart is her unique strategy: soulful business. During the COVID-19 pandemic, her thriving business came to a halt, and this challenging time led her to find a deep connection to her faith. In her lowest moment, she discovered a powerful message: live a limitless life by clearly discerning the voice of God. Jackie shares this revelation with others, helping them discover what is holding them back from the life and business success they desire. Her relatable, warm, and confident connection and her tools for reaching business success ignite their ability to pursue their purpose and prosper. Jackie’s numerous roles, certifications, credentials, and approvals have allowed her vast experience in government contracting with state and federal agencies, including higher education institutions and the Department of Defense. She pursued a degree in Mechanical Engineering from the University of Virginia and is the founder of the non-profit Create Vision. Jackie is most proud of being a devoted wife to Wayne and a loving mother to Diamond and Wayne Grice II.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: jackiebgrice.com/

INSTAGRAM: instagram.com/jackiebgrice/

CONNECT WITH ME:

WEBSITE: maryczarneckispeaks.com

FACEBOOK: facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews Gayle Goodman Lynch, a serial entrepreneur and certified Business Life Coach. Gayle shares her unique approach to coaching by combining business strategies with personal development. She emphasizes the importance of separating one's identity from their business and offers advice on how to avoid the common trap of feeling owned by your business. Gayle also discusses how to transition from a corporate job to entrepreneurship and the significance of creating personal space and relaxation. Highlights include practical tips on maintaining balance, the benefits of group coaching, and the transformative power of three deep breaths. Tune in to discover how to align your business with your personal goals and achieve greater peace and success.

KEY POINTS:

• Business Life Coach: Gayle Goodman Lynch defines her role as a "business life coach," blending business and life coaching.
• Working "on" Business: The importance of working "on" your business, not just "in" it, is emphasized.
• Personal Responsibility: Taking personal responsibility for your situation is crucial to making positive changes.

ABOUT GAYLE:

Gayle Goodman Lynch is a serial entrepreneur and business life coach Certified by Business Made Simple. She launched her first venture at the outset of the Great Recession in November 2008 and over the years her passion has become her mission: helping other business owners achieve predictable business success, empowering them to enjoy a more balanced life.

Gayle’s background in marketing and communications has developed her love for a good story and she helps clients invite their customers into a story where the customer is the hero and the company is the guide helping that hero achieve success.

While she has built successful businesses over the past 16+ years, she’s also fumbled and discovered much of a business failure has to do with our own limiting beliefs. Over the past decade, Gayle has embarked on a journey of leveling up personally through an exploration of mind, body and spirit principles. Now she creates the life she wants and blends the practical frameworks of the Business Made Simple methodology with her own practical wisdom in her coaching practice.

Having been blessed with boundless energy, in her free time Gayle co-owns a commercial signs and graphics company with her husband and hosts her own podcast called Choice Wisdom. She and Greg and live in East Dallas with their teenage daughter, two dogs and three cats. (If only there were systems and frameworks for that kind of chaos!)

LINKS MENTIONED IN THE EPISODE:

EMAIL: ggoodman@coequalnetwork.com

WEBSITE: gaylegoodmanlynch.com

PODCAST: choicewisdompodcast.com

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing expert Chantal Cornelius, founder of AppleTree Marketing. Chantal shares insights from her new book 'Standout Strategies' and discusses the importance of building emotional connections in business. Learn about the pitfalls of not connecting emotionally, the benefits of narrowing your target market, and how to effectively use the right language to attract your ideal clients. Chantal also shares practical advice on how to ask clients for feedback and why it’s crucial for business growth. Don't miss these invaluable tips to stand out and succeed!

KEY POINTS:

• Emotional Connection is Key: Building a strong emotional connection with potential clients is crucial for success. Subconscious emotional decisions heavily influence buying behavior.
• Specialization and Clarity: Narrowing your focus and clearly defining your target market allows you to attract the right clients and command higher fees. Knowing your ideal client allows you to use the right language to connect.
• Customer Feedback is Essential: Regularly asking clients for feedback, particularly regarding how they feel about working with you, provides valuable insights for improving your business and marketing strategies.

ABOUT CHANTAL:

Chantal Cornelius set up her business, Appletree Marketing, in 2000 and since then has helped hundreds of coaches, consultants and speakers to grow their businesses. She has written two books about how to market and grow successful businesses and has nearly finished her third book. She provides practical, straight-talking marketing advice to help businesses to grow. When she’s not working you’ll find her out riding her horse, walking her dog or working in her garden.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: https://appletreeuk.com

EMAIL: chantal@appletreeuk.com

FREE TEST: https://appletreeuk.com/take-the-test/

LINKEDIN: https://www.linkedin.com/in/chantalcornelius/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.