In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Tim Bradley, co-founder of Pennant Video. Tim shares his expertise on leveraging video marketing effectively for businesses of all sizes. He discusses the common gaps in video marketing, especially in the middle of the funnel, and introduces the Video Marketing Trifecta—comprising Anthem videos, Explainer videos, and Endorsement videos. Tim explains the importance of these distinct types of videos and how they help in differentiating a brand, building trust, and converting prospects into buyers. He also shares insights on overcoming communication bottlenecks and how to stay inspired in the fast-changing world of digital marketing. Tune in to learn actionable tips for incorporating video into your marketing strategy and maximizing its impact.

KEY POINTS:

• Video Gap: Most miss using video to nurture leads mid-funnel.
• Trifecta: Use Anthem, Explainer, and Endorsement videos to guide buyers.
• When to Use: Ideal during rebrands or messaging challenges.

ABOUT TIM:

Tim Bradley is the Co-Founder of Pennant Video, a B2B-focused agency that has pioneered the Video Marketing Trifecta™ to power mid-funnel marketing strategies. With nearly two decades of experience in video marketing, Tim has partnered with leading B2B tech brands like Cisco, Hitachi, Philips and countless startups, bringing their stories to life with compelling video campaigns. Before founding Pennant, Tim was the Executive Producer at a large communications agency. In his 12 years there, he built, managed and mentored a 25-person creative team, while growing the business in competitive sectors such as tough tech, cybersecurity, and healthcare. He believes in creating work that cuts through the noise—methodical yet bespoke, scalable yet unique. Beyond client projects, Tim mentors aspiring creatives through workshops and portfolio reviews, reinforcing his belief that elevating new talent fosters a more innovative and story-driven industry. Tim has built an engaged following on LinkedIn by being relatable, authentic and authoritative, with equal parts actionable insights and compelling storytelling. (And the occasional dad joke.) He believes strongly in the power of community and mentoring, that connections mean more than just a numbers game, and that young creatives deserve the wisdom he’s gained over a long and ongoing creative career. His philosophy is simple: create meaningful connections through impactful stories that resonate and endure. Outside the office, Tim draws inspiration from his love of snowboarding, family, and the outdoors, channeling the focus, adaptability, and persistence honed on the slopes into navigating today’s competitive marketing landscape.

LINKS MENTIONED IN THE EPISODE:

EMAIL: bookings@empathyfirm.com

WEBSITE: https://empathyfirm.com/

LINKEDIN: https://www.linkedin.com/in/tim-bradley-pennant/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this riveting episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Scott Parker, an educator, team-building facilitator, and award-winning comedy performer. Scott shares his journey into the world of improv, team building, and juggling, and how he uses these skills to foster positive workplace cultures. They discuss a variety of engaging topics, from Scott's experience retracing the Lewis and Clark Trail to innovative team-building games like 'Whoosh.' Tune in for an enlightening and laughter-filled conversation that delves into the power of positivity, fun, and teamwork.

KEY POINTS:

• Improv Builds Teams: Scott uses improv to spark connection and collaboration.
• Play Improves Culture: Fun games foster trust and engagement.
• Virtual Fun Works: Shared online activities keep teams connected.

ABOUT SCOTT:

Scott Parker is an educator, team-building facilitator, and award-winning comedy performer who is dedicated to promoting a positive culture in the workplace through team-building and leadership training. Scott holds a Master’s Degree in Education and has taught workshops for companies such as Shell Oil, PepsiCo, and Comcast. A professional improv teacher, Scott honed his craft working with the esteemed Second City Improv before becoming the Executive Director of the award-winning Historic Chief Theater in Steamboat Springs, Colorado. Scott uses his expertise to foster engagement and creativity through training and improv workshops that offer a blend of comedy, creativity and positive team building. Scott currently resides in Oregon Wine Country with his wife and children.

LINKS MENTIONED IN THE EPISODE:

EMAIL: scottparker@rocketmail.com

LINKEDIN: https://www.linkedin.com/in/scott-parker-89b62522/

WEBSITE: https://www.scottparkerleadership.com/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes veteran marketing and communications coach Seth Donlin. With over 20 years of experience, Seth shares actionable strategies for gaining visibility, building a personal brand, and creating an authority platform through podcast guesting. He offers insights on overcoming imposter syndrome, crafting engaging stories, and taking an active role as a podcast guest. Discover the importance of storytelling, detailed preparation, and relatable anecdotes in making meaningful connections with your audience. Tune in for expert advice on elevating your podcast guesting game.

KEY POINTS:

• Gain Visibility & Authority: Learn how to build your personal brand to stand out.
• Conquer Speaking Fears: Focus on connecting with your ideal audience.
• Master Podcast Guesting: Use it strategically to build your platform.

ABOUT SETH:

Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants and other subject matter experts.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: seth@sethdonlin.com

LINKEDIN PAGE: https://www.linkedin.com/in/sethdonlin/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

---------------

DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

Hosted on Acast. See acast.com/privacy for more information.