In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing expert Chantal Cornelius, founder of AppleTree Marketing. Chantal shares insights from her new book 'Standout Strategies' and discusses the importance of building emotional connections in business. Learn about the pitfalls of not connecting emotionally, the benefits of narrowing your target market, and how to effectively use the right language to attract your ideal clients. Chantal also shares practical advice on how to ask clients for feedback and why it’s crucial for business growth. Don't miss these invaluable tips to stand out and succeed!

KEY POINTS:

• Emotional Connection is Key: Building a strong emotional connection with potential clients is crucial for success. Subconscious emotional decisions heavily influence buying behavior.
• Specialization and Clarity: Narrowing your focus and clearly defining your target market allows you to attract the right clients and command higher fees. Knowing your ideal client allows you to use the right language to connect.
• Customer Feedback is Essential: Regularly asking clients for feedback, particularly regarding how they feel about working with you, provides valuable insights for improving your business and marketing strategies.

ABOUT CHANTAL:

Chantal Cornelius set up her business, Appletree Marketing, in 2000 and since then has helped hundreds of coaches, consultants and speakers to grow their businesses. She has written two books about how to market and grow successful businesses and has nearly finished her third book. She provides practical, straight-talking marketing advice to help businesses to grow. When she’s not working you’ll find her out riding her horse, walking her dog or working in her garden.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: https://appletreeuk.com

EMAIL: chantal@appletreeuk.com

FREE TEST: https://appletreeuk.com/take-the-test/

LINKEDIN: https://www.linkedin.com/in/chantalcornelius/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small Businesses

GET ACCESS HERE: https://maryczar.com/freechapters

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