In this episode of the Sticky Note Marketing Show, Mary Czarnecki hosts Vance Morris, a customer experience expert who shares invaluable insights into customer retention. Vance, with a decade of experience at Walt Disney World, discusses the importance of focusing on existing customers to improve profitability, the concept of customer 'plusing,' and practical strategies to create unforgettable experiences. Learn how simple yet effective steps can transform your customer relations and enhance your business's growth.

KEY POINTS:

• Customer retention is often overlooked, with most businesses focusing heavily on acquisition and allocating little to no budget for keeping existing clients.
• A three-pronged approach to customer retention involves creating emotional engagement (e.g., a print newsletter with personal touches), consistent promotions (e.g., exclusive offers via postcard and email), and regular communication.
• Improving the customer experience involves identifying all customer touchpoints, analyzing how they are currently handled, prioritizing areas for improvement, and implementing new standards to create memorable and positive interactions.

ABOUT VANCE:

Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.

LINKS MENTIONED IN THE EPISODE:

WEBSITE: https://deliverservicenow.com

EMAIL: vance@chesapeakeservicesolutions.com

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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