Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.

Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they’re not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we’ll highlight what you’re already doing brilliantly and what can be improved to take your listings to the next level.

If you’re an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:

• The Power of Visual Branding
• Images That Sell
• Brand Store & A+ Content
• Avoiding Common Mistakes
• The Secret to Cross-Selling

Why You Should Listen:

If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you.

Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.

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LinkedIn

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Facebook

Book a discovery Call with Eleanor

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Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon...

If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you.

In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in.

Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you’ve been looking for.

What we cover:

• What kinds of products tend to do well on Amazon
• When Amazon isn’t the right choice
• Myths that hold sellers back
• The truth about fees, fulfilment and customer expectations
• Real-world examples to help you decide
• How to test the waters if you're unsure

Mentioned in this episode:

• Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
• Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

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Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:

• How TrekTots began
• Designing the product from scratch
• Finding a manufacturer
• Dealing with trademark challenges
• Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
• Juggling business and family
• Learning as you go and the value of community

USEFUL RESOURCES:

Trek Tots Website

Facebook

Instagram

TikTok

Small Business Sunday

Guy Raz

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

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Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

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We’re only a few months into 2025 and already a lot has changed on Amazon!

Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up.

In this episode, I cover:

• The launch of Amazon Ireland – and why it could be a great opportunity
• How Amazon’s new European Expansion Settings could affect your listings
• The expansion of Amazon Global Logistics and what it means for stock shipping
• Increased focus on brand protection – and what Brand Registered sellers can expect
• What you need to know ahead of Amazon Prime Day 2025
• Updates to FBA inbound and storage fees – and why it’s time to double-check your margins

If you're feeling a bit overwhelmed by all the changes (and there are a lot!), you’re not alone.

I’m here to break it down for you – and if you’d like personalised support for your business, you’re always welcome to book a free intro call.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

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What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask.

I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and make sure they have the right insurances in place to fund it.

Whether you’re running your business solo, have a small team, or dream of scaling up one day, this is one of those episodes that might just change the way you think. Jo shares the different types of business protection available (spoiler alert: it’s not just about insurance for big businesses!), and why getting the right cover in place could save your business – and protect your loved ones – if something unexpected happens.

You’ll learn:

• What business protection really means (hint: it’s not just liability insurance!)
• Real-life examples of what can go wrong without it
• The types of cover small businesses should consider – even if you’re a solo founder
• How the right protection can keep your business afloat if you get ill
• Why it’s more affordable (and more relevant) than you might think

A must-hear if you want to protect what you’ve worked so hard to build.

Useful Resources:

Pangea Life Website

Pangea Life LinkedIn

Pangea Life Facebook

Pangea Life Instagram

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much.

In today’s episode, I'm busting 10 common myths about selling on Amazon, including:

• Why you don’t need thousands of pounds to start
• What it really takes to get sales (hint: it’s not automatic!)
• Why you don’t have to be the cheapest to succeed
• How much control you actually have over your brand on Amazon
• Why it’s definitely not too late to start selling in 2025
• Whether you can start with just one product
• How ads fit into the picture - and if you really have to run them
• What really happens with account suspensions (and how to stay safe)
• Why having your own website still matters
• And why it’s not as impossible as it might feel!

If you’ve been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you.

MENTIONED IN THIS EPISODE:

Amazon Made Easy: https://vickiweinberg.com/membership/

My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination.

Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards.

Her story is full of insight, heart, and practical advice—whether you’re just getting started or looking to take your product business to the next level.

We discuss:

• How Lucy started her business with just £850 (and a creative way of earning it!)
• Tips for getting stocked in shops—including the power of in-person visits and building relationships with local retailers
• Why trade shows are valuable (even if you’re not exhibiting)
• The benefits of joining The Giftware Association—a hidden gem for product-based businesses
• Lucy’s refreshingly honest take on growing slowly and letting data guide your product development
• How being young (or just new!) can actually be an advantage in business

Whether you’re navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy’s story is a real treat.

Useful Resources:

Share A Little Frankie Website

Share A Little Frankie Instagram

Share A Little Frankie Facebook

Lucy Kendall LinkedIn

Giftware Association

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here:...

Thinking about selling on Amazon but feeling a little overwhelmed?

In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads!

I answer:

• How much it costs to start selling on Amazon
• How long it typically takes to get up and running
• How to choose the right keywords for your listing
• How to get those important first sales
• Whether you need to use Fulfilment by Amazon (FBA)
• Bonus: How Amazon ads work - and whether you really need them

If you’ve been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence.

MENTIONED IN THIS EPISODE

How much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA

How to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfo

How to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbs

My FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

JungleScout: https://get.junglescout.com/qmzowcok8yj3

Amazon Made Easy: https://vickiweinberg.com/membership/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support