Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.

Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they’re not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we’ll highlight what you’re already doing brilliantly and what can be improved to take your listings to the next level.

If you’re an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:

• The Power of Visual Branding
• Images That Sell
• Brand Store & A+ Content
• Avoiding Common Mistakes
• The Secret to Cross-Selling

Why You Should Listen:

If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you.

Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.

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Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon...

If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you.

In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in.

Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you’ve been looking for.

What we cover:

• What kinds of products tend to do well on Amazon
• When Amazon isn’t the right choice
• Myths that hold sellers back
• The truth about fees, fulfilment and customer expectations
• Real-world examples to help you decide
• How to test the waters if you're unsure

Mentioned in this episode:

• Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
• Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

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Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:

• How TrekTots began
• Designing the product from scratch
• Finding a manufacturer
• Dealing with trademark challenges
• Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
• Juggling business and family
• Learning as you go and the value of community

USEFUL RESOURCES:

Trek Tots Website

Facebook

Instagram

TikTok

Small Business Sunday

Guy Raz

Optimise all your tasks, sales platforms, orders and shipping with Hustl.

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)

https://2ly.link/26OYk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl