This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:

• How TrekTots began
• Designing the product from scratch
• Finding a manufacturer
• Dealing with trademark challenges
• Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
• Juggling business and family
• Learning as you go and the value of community

USEFUL RESOURCES:

Trek Tots Website

Facebook

Instagram

TikTok

Small Business Sunday

Guy Raz

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