Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else.

This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version.

Here’s what I cover:

• Why mindset is the 80% that most people skip

• The surprising origin of the self-development movement (hint: Great Depression)

• The best historical resources for building belief, not hype

• How improvement eventually becomes “boring”—and why that’s a good sign

• The 5 practices I use to stay sharp without burning out

Core Concepts:

• Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth

• Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding improvement

• The Quiet Path: Growth isn’t loud—it’s structured repetition done privately

• Pursue Mastery, Not Dopamine: Why depth beats novelty in long-term fulfillment

• Teach to Learn Deeper: Passing knowledge sharpens your own thinking

This isn’t about motivation. It’s about doing the slow work. Every day. Forever.

Try harder. Then try in silence.

Timestamps:

00:00 A message for my kids (and you)
00:30 How I stumbled into self-development
01:00 What self-improvement really means
02:00 Why mindset is 80–90% of the game
03:00 The Great Depression and the birth of self-help
03:45 Dale Carnegie and Napoleon Hill's lasting impact
04:30 Belief as the true force behind success
05:00 The power of positive thinking (literally)
06:00 Jim Rohn, Zig Ziglar, Tony Robbins — who actually matters
07:00 Stephen Covey and the 7 Habits revolution
08:00 Why personal development exploded post-1990s
08:30 Self-improvement gets boring… and that’s good
09:00 The 5 disciplines that keep you growing
10:00 Move: physical momentum creates mental momentum
10:45 Practice: pursuing mastery in a single domain
11:30 Create: why you need to output, not just consume
12:00 Teach: the highest form of understanding
13:00 Final advice: don’t get stuck on mindset—build habits that last

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator

Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint.

Here’s what I cover:

• Why business growth is math, not a popularity contest

• How top “organic” creators are secretly spending big

• The hybrid traffic strategy I recommend (and use)

• Real numbers from my brands — from $1 leads to $1,500 LTVs

• The exact formulas for calculating lead value, LTV, and acquisition cost

• When it’s OK to “lose” money in the short term

• How to use the free calculator to model your own business scaling path

Core Frameworks:

• Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value

• Business Math for Scaling: Understand how much you can and should spend to acquire a customer

• 50% LTV Rule: A pragmatic threshold for profitable paid traffic

• Email Conversion Back-Math: Reverse-engineering lead value from email performance

• Cost Tolerance Matrix: When to prioritize fast scaling vs high margins

If you’re serious about growing your business—not your follower count—this is how you start making calculated moves. Business isn’t about going viral, it’s about making math-based decisions that scale.

Try hard. Then try harder.

Timestamps:

00:00 Business is math, not a popularity contest
01:00 Organic content vs paid traffic: the hidden cost of "free"
02:15 Why a hybrid traffic strategy is the future
03:00 How much can you actually pay for a lead?
04:00 Real ad performance numbers from my brands
05:30 Breaking down the lead → trial → paid funnel
07:00 How lifetime value (LTV) changes everything
09:00 Why most business owners quit too early
10:00 Back-of-napkin LTV calculation
11:00 How much you should spend to acquire a customer
12:00 Lead value math based on email conversion rates
13:00 The mindset shift most entrepreneurs need
14:00 Why I’ve never turned off paid ads
15:00 Final takeaway: scaling is math, not magic

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In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term.

Here’s what I cover:

• Why “working less” isn’t the real goal for entrepreneurs
• What to focus on when you reach the point of not needing to work as much
• The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content
• How to layer leverage sequentially to create true freedom and progress

🧠 Core Concepts:

• Labor leverage is the hardest—develop your leadership and team
• Capital leverage comes after labor leverage and creates financial stability
• Content (media) leverage plants seeds for long-term brand and marketing power
• Leverage isn’t about working less—it’s about choosing what to work on
• If you ever feel stuck, go back to building leverage

When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business.

⏱️ Chapters:

• 00:00 Why “Work Less, Earn More” Is a Dumb Goal
• 02:10 What to Focus On Instead—Leverage
• 04:00 Labor Leverage—The Hardest and Most Important
• 07:30 Capital Leverage—How to Use Money as a Tool
• 10:15 Content Leverage—Planting Seeds for the Future
• 14:00 How to Layer These 3 Types of Leverage in Sequence
• 16:30 The Real Goal: Choose What You Work On and Why
• 18:00 Final Thoughts—Build Leverage and Chase Hard

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness

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In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.

After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.

Here’s what I cover:

• The difference between followers and builders—and why you want to serve builders
• The 4 rules for creating content that resonates with builders
• The 8-step system to build a successful, profitable newsletter

🧠 Core Concepts:

• Followers want dopamine and entertainment—builders want depth and mastery
• Serve builders by creating deep, actionable content
• Reply to your audience and build real relationships
• Use social media as a gateway to your newsletter—your owned audience
• Run ads to your free thing, send weekly emails, and monetize wisely
• Prune your list regularly—keep only engaged, committed builders

Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.

⏱️ Chapters:

• 00:00 Stop chasing followers: What to do instead
• 01:00 Case studies: Low-follower, high-revenue businesses
• 01:30 Followers vs. Builders: Key differences
• 03:10 Rule #1: Builders are not mindless
• 04:00 Rule #2: Builders are not fans—they want to learn
• 04:30 Rule #3: Builders want depth, not dopamine
• 05:30 Rule #4: Interact—don’t act famous
• 06:30 Step 1: Set up your email tech
• 07:00 Step 2: Create your free value-driven lead magnet
• 08:00 Step 3: Build your 5-email depth sequence
• 09:00 Step 4: Social media strategy—drive to newsletter
• 10:00 Step 5: Run simple retargeting ads to your free thing
• 11:30 Step 6: Weekly depth—write, don't outsource
• 13:00 Step 7: Monetize quarterly (but do it smart)
• 14:30 Step 8: Prune your email list quarterly
• 15:30 Final note: Builders chase mastery. Be one.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness

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In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first.

I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit.

Here’s what I cover:

• Why the most dangerous trap is comfort that sneaks in without warning
• The real cost of prosperity, bad ideas, and weak performance
• The Aviate, Navigate, Communicate process for developing into a high performer
• The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort
• How to build grit through intentional effort and eliminate excuses

🧠 Core Concepts:

• Comfort is not your friend—chase hard, not ease
• Success demands discomfort and commitment to difficult things
• Comfort will always try to sneak in—spot it and kill it
• Lead yourself first—ask, “Would you follow you?”
• High performance starts with habits, clarity, and grit

Want to go deeper?
Get the book at killingcomfort.com or download the first chapter via the newsletter link above.

⏱️ Chapters:

• 00:00 Why I Wrote Killing Comfort
• 01:25 What the Book Is Really About
• 03:10 Introduction – Discomfort is the Prerequisite
• 05:20 Part 1 – The True Cost of Comfort (Ch. 4–9)
• 10:00 Sneaky Comfort, Prosperity, and Limiting Ideas
• 13:45 The Power of the Mind and Self-Leadership
• 16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12)
• 19:20 What That Means for Your Habits and Strategy
• 22:10 Part 3 – The 86% Process (Ch. 13–18)
• 25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get the Book: https://killingcomfort.com

#killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness

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In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life.

After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation.

Here’s what I cover:

• Why your ideas are probably what’s holding you back
• The “string too short to be saved” metaphor for limiting beliefs
• How your mindset shapes your results more than your talent or tactics
• The 2018 study that proves belief can override genetics
• Why most success stories are built on rewiring internal narratives

🧠 Core Lessons:

• Your ideas may be outdated, limiting, and completely false
• Let go of stories that no longer serve your success
• The mind is more powerful than we give it credit for
• Belief shapes behavior, even at the physiological level
• Feed your brain with truth, logic, and forward momentum

If you can break free from bad ideas and build a strong mindset, you can succeed faster and more powerfully than you ever thought possible.

⏱️ Chapters:

• 00:00 What I’d Tell My 20-Year-Old Self About Mindset
• 01:30 Lesson #1 – Your Ideas Are Holding You Back
• 04:20 “Strings Too Short to Be Saved” – A Metaphor for Mental Clutter
• 06:10 Common Limiting Beliefs About Money, Marketing, and Success
• 08:30 Lesson #2 – The Mind Is More Powerful Than You Realize
• 09:45 The 2018 Genotype Study That Changed Everything
• 12:20 Why Belief Shapes Performance (Even When the Info Is False)
• 15:10 What Are You Feeding Your Mind Daily?
• 17:00 The True Difference Between High Performers and Everyone Else
• 18:45 Final Thoughts: Let Go of Bad Stories, Feed a Better Mind

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#mindset #successhabits #personaldevelopment #entrepreneurmindset #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers.

If you’ve ever struggled to build habits that stick, this is for you.

Here’s what I cover:

• Why most people fail at habits (and what to do instead)
• How to go smaller and actually make progress
• The “one habit at a time” rule that guarantees consistency
• Why front-loading your habits is a game-changer
• The power of hiring a coach or creating true accountability
• Why 100 reps is the real benchmark—not 21 days
• And the truth: You will fail (and that’s okay)

🧠 Core Principles:

• Start smaller than you think you should
• Build one habit at a time—no stacking until it’s automatic
• Front-load habits early in your day for better success
• Hire help or find serious accountability when needed
• Stick with it for 100 reps before moving on
• Expect failure—just don’t let it stop you

Want to transform your identity? Build 1–3 meaningful habits a year—and keep them for life. That’s how you become the person you want to be.

⏱️ Chapters:

• 00:00 Why Most People Can’t Stick to Habits
• 01:10 Step 1 – Go Small (Seriously Small)
• 03:25 Step 2 – Never More Than One Habit at a Time
• 05:15 Step 3 – Front Load Your Habits
• 08:20 Step 4 – Hire Help or Create Real Accountability
• 10:35 Step 5 – Do It 100 Times (No Exceptions)
• 13:40 Step 6 – You Will Fail (Here’s What to Do Next)

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#habits #highperformance #habitbuilding #betterhumanbusiness #identityshift

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur.

This isn’t about adding more tactics. It’s about subtracting what’s holding you back.

• Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life
• The power of extreme ownership and cutting excuses at the root
• How taking advice from the wrong people slows your growth (and who to listen to instead)

• Remove complaints—focus on solutions
• Own everything—stop making excuses
• Choose your mentors wisely—stop listening to the wrong people

Cutting these three habits will free up massive mental space and move you forward faster.

• 00:00 – Why Removing Beats Adding
• 01:00 – Stop Complaining (Take the 7-Day Challenge)
• 06:00 – Stop Making Excuses (Extreme Ownership in Action)
• 12:00 – Stop Listening to the Wrong People (Your Circle Matters)

• Instagram: https://www.instagram.com/jerred.moon/
• Website: https://better.biz
• Book (Killing Comfort): https://bit.ly/killingcomfort

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

#betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset