Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else.

This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version.

Here’s what I cover:

• Why mindset is the 80% that most people skip

• The surprising origin of the self-development movement (hint: Great Depression)

• The best historical resources for building belief, not hype

• How improvement eventually becomes “boring”—and why that’s a good sign

• The 5 practices I use to stay sharp without burning out

Core Concepts:

• Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth

• Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding improvement

• The Quiet Path: Growth isn’t loud—it’s structured repetition done privately

• Pursue Mastery, Not Dopamine: Why depth beats novelty in long-term fulfillment

• Teach to Learn Deeper: Passing knowledge sharpens your own thinking

This isn’t about motivation. It’s about doing the slow work. Every day. Forever.

Try harder. Then try in silence.

Timestamps:

00:00 A message for my kids (and you)
00:30 How I stumbled into self-development
01:00 What self-improvement really means
02:00 Why mindset is 80–90% of the game
03:00 The Great Depression and the birth of self-help
03:45 Dale Carnegie and Napoleon Hill's lasting impact
04:30 Belief as the true force behind success
05:00 The power of positive thinking (literally)
06:00 Jim Rohn, Zig Ziglar, Tony Robbins — who actually matters
07:00 Stephen Covey and the 7 Habits revolution
08:00 Why personal development exploded post-1990s
08:30 Self-improvement gets boring… and that’s good
09:00 The 5 disciplines that keep you growing
10:00 Move: physical momentum creates mental momentum
10:45 Practice: pursuing mastery in a single domain
11:30 Create: why you need to output, not just consume
12:00 Teach: the highest form of understanding
13:00 Final advice: don’t get stuck on mindset—build habits that last

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator

Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint.

Here’s what I cover:

• Why business growth is math, not a popularity contest

• How top “organic” creators are secretly spending big

• The hybrid traffic strategy I recommend (and use)

• Real numbers from my brands — from $1 leads to $1,500 LTVs

• The exact formulas for calculating lead value, LTV, and acquisition cost

• When it’s OK to “lose” money in the short term

• How to use the free calculator to model your own business scaling path

Core Frameworks:

• Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value

• Business Math for Scaling: Understand how much you can and should spend to acquire a customer

• 50% LTV Rule: A pragmatic threshold for profitable paid traffic

• Email Conversion Back-Math: Reverse-engineering lead value from email performance

• Cost Tolerance Matrix: When to prioritize fast scaling vs high margins

If you’re serious about growing your business—not your follower count—this is how you start making calculated moves. Business isn’t about going viral, it’s about making math-based decisions that scale.

Try hard. Then try harder.

Timestamps:

00:00 Business is math, not a popularity contest
01:00 Organic content vs paid traffic: the hidden cost of "free"
02:15 Why a hybrid traffic strategy is the future
03:00 How much can you actually pay for a lead?
04:00 Real ad performance numbers from my brands
05:30 Breaking down the lead → trial → paid funnel
07:00 How lifetime value (LTV) changes everything
09:00 Why most business owners quit too early
10:00 Back-of-napkin LTV calculation
11:00 How much you should spend to acquire a customer
12:00 Lead value math based on email conversion rates
13:00 The mindset shift most entrepreneurs need
14:00 Why I’ve never turned off paid ads
15:00 Final takeaway: scaling is math, not magic

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In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term.

Here’s what I cover:

• Why “working less” isn’t the real goal for entrepreneurs
• What to focus on when you reach the point of not needing to work as much
• The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content
• How to layer leverage sequentially to create true freedom and progress

🧠 Core Concepts:

• Labor leverage is the hardest—develop your leadership and team
• Capital leverage comes after labor leverage and creates financial stability
• Content (media) leverage plants seeds for long-term brand and marketing power
• Leverage isn’t about working less—it’s about choosing what to work on
• If you ever feel stuck, go back to building leverage

When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business.

⏱️ Chapters:

• 00:00 Why “Work Less, Earn More” Is a Dumb Goal
• 02:10 What to Focus On Instead—Leverage
• 04:00 Labor Leverage—The Hardest and Most Important
• 07:30 Capital Leverage—How to Use Money as a Tool
• 10:15 Content Leverage—Planting Seeds for the Future
• 14:00 How to Layer These 3 Types of Leverage in Sequence
• 16:30 The Real Goal: Choose What You Work On and Why
• 18:00 Final Thoughts—Build Leverage and Chase Hard

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness