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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

Want more tips and tricks? (⁠click here⁠)Hello, After going over the report and reading my YouTube In-Stream Ad series, we can honestly point out that basically the most effective ad type is the In-Stream type, however this may not always be the case. It does on average have the lowest price points and the highest ROI...However, because it gives the video viewer the option to skip the ad before the 30 second point, you may end up with uncompleted views. And that is not a real big issue since you don’t have to pay for views until they’ve reached 30 seconds (or the completed ad) but you ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Powerful email & SMS marketing - without the insane cost.That’s why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 In this episode, Codie and Lewis delve into the intricate relationship individuals have with money. They touch on practical strategies for setting financial goals, mapping out plans, and monetizing hidden skills. They also discuss the importance of financial education in fostering a healthy relationship with wealth. To get help scaling your business to the next level, you can reach ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Unlock the blueprint to establishing a standout AI consulting brand with the definitive guide, "Build Your AI Consulting Brand." In a world where digital presence is everything, this comprehensive ebook unpacks how AI consultants can carve out their niche, create a compelling brand identity, and rise to industry prominence. Start with understanding the digital landscape and why a robust online identity is non-negotiable for AI professionals. Discover how to identify market gaps with precision and leverage your unique expertise into a profitable niche, supported by insightful case studies ...

YouTube Video: https://www.youtube.com/watch?v=sHno0gsX_YA Maylan Newton’s family has set aside July 26, 2025, for a special gathering to honor his life and legacy. The event will take place in Southern California, with more details to come. You can find updates and information here. I’d like to take a few moments to reflect on Maylan’s impact, both on our industry and on me personally. Whether in a classroom, on a phone call, or standing in front of an audience, Maylan had a way of speaking that was steady, articulate, and always meaningful. His words inspired action, and his delivery ...

Why does it feel like you’ve built everything—your service, program, even a book—but it’s still waiting to move? How do you shift when your ideas are racing faster than your systems? What does it take to design growth that carries your work beyond you? In this final episode of the Built to Move series, we close the loop on how design creates the architecture your work needs to be experienced, distributed, and sustained. You’ll discover how to move from reactive decision-making to strategic structure, why growth doesn’t happen by accident, and how to build momentum that fuels your ...

This week on Fresh From The Field Fridays from The Produce Industry Network and AgLife Media, Ross and Dan welcome the arrival of stone fruit season and spotlight fresh Memorial Day offerings. Special guest Chef Jeffery Schissel joins the guys to share some top-notch grilling tips and seasonal recipes. Then, it’s off to Sigona’s Produce to sample a perfectly ripe Cherimoya and grab one last taste of citrus with a juicy Gold Nugget Tangerine. The season’s changing—and we’re lovin’ it! So tune in and turn on!

When most people think of licensing, they picture products on store shelves - t-shirts, toys, and collectibles. But some of the most powerful licensing opportunities don’t involve physical products at all.In this episode of Born to License, I take you inside the world of non-traditional licensing - where brands extend into advertising campaigns, theme parks, live events, and digital experiences. I’ll share the story of a creative collaboration between the Powerpuff Girls and Volkswagen, and how licensing outside of retail can drive massive brand engagement.We’ll cover:• Why licensing ...

本集我們邀請到現在在Microsoft擔任AI資訊安全產品行銷主管的Tina Ying來到我們的節目。Tina畢業於Berkeley MBA，擁有豐富的產品行銷經驗，從早期在訊連科技進入數位行銷領域，到現在帶領微軟的人工智慧資安產品行銷團隊。在過去八年多的時間裡，她見證並協助微軟從資安產品的初期成長階段，發展到現在成為世界上最重要的資安軟體公司之一。由於內容較為豐富，我們拆為上下兩集。本集為上集，下集將於下週發佈。個人背景與職涯轉換Medtronic (...

Att gå från startup till scale-up handlar inte bara om att sälja mer – det handlar om att sälja smartare. I detta avsnitt får du höra Linus Wiebe, General partner på FSG Fond, berätta om hur man väljer rätt kunder och varför det ibland är viktigare att säga nej än ja. Vi djupdyker i kundsvordomar, bruttomarginaler, A-kunder, säljmaskiner och varför lathet och trygghetsbehov styr köpbeteenden. Det är ett fullmatat samtal för dig som vill bygga ett företag som inte bara växer – utan växer rätt. Särskilt för dig som vill skala upp men behålla lönsamhet, fokus och ...

Send us a text"I am a man of fixed and unbending principles, the first of which is to be flexible at all times."- Everett DirksenToday's episode explores some thoughts on being responsive and easy to work with.Stay Blessed!ADSupport the showThank you for listening to this episode, I'd love to hear what was valuable for you, please send your insights and takeaways to alex@speakeralexdumas.com. If 3 minutes wasn't enough for you, then you can have my FREE audio chapter from the international bestselling book, A Journey of Riches: The Power of Self-Discovery. Download Chapter One Here#Leadership ...

Was brauchen wir eigentlich, um in den Lösungsmodus zu kommen? Manuel Hilleke und ich haben in dieser kurzen und knackigen Folge einige Faktoren identifiziert. Zum Beispiel: Akzeptanz, Offenheit, Neugier, Vertrauen und den Mut, überkommende Muster zu durchbrechen. Und dann kannst Du etwas anwenden, was du schon gut kennst. Vertraue auf Deine Kreativität. Das machst Du jeden Tag, bei Üben, beim Komponieren, beim Unterrichten … Gute Lösungen finden wir, wenn wir Muster durchbrechen, die wir entwickelt haben, weil sie in früheren Situationen sehr nützlich waren – aber die jetzt eben ...