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Hi there!

When it comes to live video, choosing the right platform

is one of the easiest ways to set yourself up for success.

In fact, it's one of the most important first-steps to

positioning yourself in a way where your videos will gain

the most traction.

Different platforms are suited for different types of

content, so you want to make sure you’re choosing the one

that makes the most sense for your business.

In today’s email, we’ll walk you through the major social

media platforms with live video capabilities.

First up,

Facebook:

Live video on Facebook is great because of the number of

people who use Facebook on a regular basis.

In other words, chances are that if your business caters

to a 30+ year-old demographic, your audience is already

there.

Furthermore, there are lots of ways to be discovered. In

fact, people can find your live video from all of the

following:

* The top of their feed with other stories.

* Within their feed directly from you.

* Within their feed, because their friend interacted with

your live video.

* Searching for your account.

On Facebook, you can go live from either your phone or your

computer.

We recommend starting with your phone (unless your computer’s

webcam is better than your phone’s selfie camera).

During your live, you’ll see viewers’ comments in real time.

In the live comments, you can also respond, react, or moderate

the comments section.

Once you end the live video, you can turn it into a regular

video on your page so that everyone can watch it.

Alternatively, you can share it to your story so that it’s

only available for 24 hours.

Instagram:

If you’re catering to a younger demographic than Facebook,

Instagram is a solid choice.

On Instagram, live videos are displayed before regular stories

in the stories tab. This means that live videos are the first

thing on a user’s screen when they launch Instagram, making you

highly discoverable.

Your profile picture on your account will also indicate

whether you’re live or not, so users who don’t follow you

can also watch your live.

Like Facebook, you can see and interact with comments in real

time.

And once you end the video, you can share it in your story.

YouTube:

YouTube is different from other social media platforms because

it works like a mix of a search engine and a recommendation

algorithm.

This makes it easier for you to get your content in front of lots

of different people.

To host a live video on Youtube, you need to verify your channel

(this is not the same as getting a verified badge) and have at

least 1,000 followers.

Once you meet these requirements, you can start streaming live

videos in 24 hours!

YouTube lets you stream vertically or horizontally. Vertical

live streams are good for creating a casual atmosphere with

less planning.

Horizontal live streams work well for more formal topics or

live videos with two or more hosts.

That’s all for today. I'll email you again soon with details

on the best gear for creating outstanding live video content.

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Hi there!

Welcome to the first of several emails about live

video marketing.

Throughout this series, we’re going to dive into

live video marketing so that you can implement it

in your own business to maximize outreach and

cultivate a loyal following.

Video and live video are popular for a good reason!

They’re more engaging than any other media format,

and you can produce them almost entirely from your

smartphone.

So it's no surprise that so many new and seasoned

business owners have begun to implement live video

into their marketing campaigns.

That being said, live video can seem daunting if

you’ve never done it before.

No worries, over the next while, you'll receive emails

from me that will show you everything you need to know

to get started.

I'll bring it all down into easy, manageable steps so

that even if you've never done this before, you'll

completely understand what it takes to hit the ground

running.

Then in no time, you’ll be ready to take advantage

of this incredible opportunity to reach new audiences

and better connect with the following you may already

have!

But if you’re still unsure whether live video is

beneficial to your business, we’ll let the following

numbers speak for themselves:

>> The average American adult watches 6 hours of video

every single day!

>> 80% of audiences would rather watch a live video

than read a blog post! (Regardless of how engaging the

text-based content is.)

>> Users watch live video 10 to 20 times longer than

most other forms of on-demand content!

Give that some thought.

#wupples #wupplesbiz #youtube #youtuber #youtubers #youtubechannel #youtubevideo #youtubegaming #youtubeuse #youtubeitalia #youtubeblogger #youtubevideos #youtubegamer #youtubelife #YouTubeGamers #youtubebrasil #youtubemusic #youtubekids #youtubestar #youtubemarketing #youtubeblack #youtuberlife #youtubecommunity #youtubersbrasil #youtubecouple #youtuberin #youtubefamily #YouTubeIndia #youtubeusebeaut #youtuberindonesia #youtuberedit #youtubemama

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Hello,

After going over the report and reading my YouTube

In-Stream Ad series, we can honestly point out that

basically the most effective ad type is the

In-Stream type, however this may not always

be the case.

It does on average have the lowest price points

and the highest ROI...

However, because it gives the video viewer the

option to skip the ad before the 30 second point,

you may end up with uncompleted views.

And that is not a real big issue since you don’t have

to pay for views until they’ve reached 30 seconds

(or the completed ad) but you want your ad campaign

to be effective.

So, I wanted to mention that you should carefully

test and track your results.

Be sure you have a way to track exactly where all

of your clicks came from and whether those clicks

converted into leads or sales.

Ultimately, this is the best way to choose which

ad format is right for your niche.

Otherwise, you’ll just be flying blind, and you’ll

have to guess which format is working best.

I use LandingPageMonkey to help track my leads

because it makes creating split tests on my

sqeeze pages so easy.

Check it out here:

www.landingpagemonkey.com

Instream ads are a solid economical way to get

traffic to you offers but if your landing page

is not converting well then all the traffic in

the world will not make you a dime.

So, track, split test and tweak!

Enjoy!

#wupples #wupplesbiz #youtube #youtuber #youtubers #youtubechannel #youtubevideo #youtubegaming #youtubeuse #youtubeitalia #youtubeblogger #youtubevideos #youtubegamer #youtubelife #YouTubeGamers #youtubebrasil #youtubemusic #youtubekids #youtubestar #youtubemarketing #youtubeblack #youtuberlife #youtubecommunity #youtubersbrasil #youtubecouple #youtuberin #youtubefamily #YouTubeIndia #youtubeusebeaut #youtuberindonesia #youtuberedit #youtubemama

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