Customer Development
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Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Great advice
- By atomkirk on 01-07-24
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release date: 02-05-21
- Language: English
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 03-20-18
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release date: 03-24-20
- Language: English
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 05-19-16
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
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The Customer-Funded Business
- Start, Finance, or Grow Your Company with Your Customers' Cash
- By: John Mullins PhD
- Narrated by: James Conlan
- Length: 7 hrs and 37 mins
- Unabridged
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More than two generations ago, the venture capital community convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies?
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The Customer-Funded Business
- Start, Finance, or Grow Your Company with Your Customers' Cash
- Narrated by: James Conlan
- Length: 7 hrs and 37 mins
- Release date: 07-27-20
- Language: English
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In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted....
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- By: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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Wonderful guide to business experience building
- By Brian OLD ACCT LaBovick on 02-28-23
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Release date: 07-27-20
- Language: English
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Bring Disney-level customer experience to your organization with insider guidance....
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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I Am Sold..!
- By @K_Speckmann on 01-05-18
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Release date: 01-04-18
- Language: English
- Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....
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Authentic Leadership
- Rediscovering the Secrets to Creating Lasting Value
- By: Bill George
- Narrated by: Jack Garrett
- Length: 8 hrs and 22 mins
- Unabridged
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There can be no doubt about the credentials of Bill George, former Chairman and CEO of Medtronic, who has been named one of Business Week's "Top 25 Managers". In Authentic Leadership, George lays out his plan for improving corporate America's flaws through responsible leadership.
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Good book, find a new narrator PLEASE!
- By warant on 08-25-08
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Authentic Leadership
- Rediscovering the Secrets to Creating Lasting Value
- Narrated by: Jack Garrett
- Length: 8 hrs and 22 mins
- Release date: 02-02-06
- Language: English
- George lays out his plan for improving corporate America's flaws through responsible leadership....
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Release date: 06-12-13
- Language: English
- Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results"....
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- By: David J. Lieberman
- Narrated by: Grover Gardner
- Length: 47 mins
- Unabridged
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Average
- By Bungalow10 on 07-27-19
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrated by: Grover Gardner
- Length: 47 mins
- Release date: 12-10-13
- Language: English
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- By: Andy Cunningham
- Narrated by: Andy Cunningham
- Length: 6 hrs and 40 mins
- Unabridged
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Narrated by: Andy Cunningham
- Length: 6 hrs and 40 mins
- Release date: 08-05-21
- Language: English
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance....
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- By: Frank J. Pietrucha
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Unabridged
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In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
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Painful pacing and out of date.
- By Todd Algren on 07-21-14
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Release date: 04-15-14
- Language: English
- In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances....
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- By: David Mattson - foreword, David H. Sandler
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
- Unabridged
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The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
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Great Book to learn the Sandler Selling Techniques
- By DLEW510 on 11-16-17
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
- Release date: 08-01-17
- Language: English
- The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy....
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 23 mins
- Unabridged
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Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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Buen libro
- By NJ on 10-25-24
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 23 mins
- Release date: 04-07-22
- Language: English
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth....
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- By: Maribeth Kuzmeski
- Narrated by: Scott Peterson
- Length: 6 hrs and 56 mins
- Unabridged
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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More for the novice, and more about sales
- By Martin on 01-30-10
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrated by: Scott Peterson
- Length: 6 hrs and 56 mins
- Release date: 11-12-09
- Language: English
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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Great read
- By Ryan Veit on 02-27-24
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 09-24-21
- Language: English
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Release date: 05-08-19
- Language: English
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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The Power of a Positive No
- How to Say No and Still Get to Yes
- By: William Ury
- Narrated by: William Ury
- Length: 7 hrs and 16 mins
- Unabridged
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No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say no: to people at work, at home, and in our communities; because no is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us. This indispensable audiobook will give you a simple three-step method for saying a Positive No.
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Truly applicable
- By Gryphon on 04-19-07
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The Power of a Positive No
- How to Say No and Still Get to Yes
- Narrated by: William Ury
- Length: 7 hrs and 16 mins
- Release date: 01-30-07
- Language: English
- This indispensable audiobook will give you a simple three-step method for saying a Positive No....
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Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- By: Colin Bryar, Bill Carr
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 41 mins
- Unabridged
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Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
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Look elsewhere to learn about Amazon.
- By JPLFC2002 on 03-19-21
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Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 41 mins
- Release date: 02-09-21
- Language: English
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Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives....
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