Events aren’t just gatherings—they’re powerful tools for brand growth, networking, and sales. In this episode of VMN Business Talk, we sit down with Andrea Lokshin, VP of Sales & Marketing at Meadowlands Racing & Entertainment, and Maria Cucciniello Falzo, founder of The Hip Event, to explore how businesses can maximize their events for impact and success.

What You’ll Learn in This Episode:

• How to plan events that attract the right audience
• Ways to boost attendance & create a memorable experience
• Event planning on a budget—maximizing impact with limited resources
• Corporate vs. personal events: What businesses need to know
• How to choose promotional products for your events

Whether you’re planning your first event or looking to elevate your current strategy, this conversation is packed with insights from two top event experts.

🔔 Don’t forget to like, comment, and subscribe for more valuable business insights! 📩 Want to be a guest on our stream? Contact us at vmn@victormnichols.com

In this episode of VMN Business Talk, we sat down with Matthew McQueeny, Head of Enterprise Experience at Konabos, entrepreneur, and 2x Sitecore MVP, to explore his unique concept of "Earnfluencing."

Earnfluencing blends earned media with influencer strategies, helping businesses create organic brand awareness and authority without relying solely on paid marketing.

What We Covered in This Conversation:
✅ How to use storytelling, technology, and strategy to amplify your brand
✅ Practical ways to leverage events and networking to grow on LinkedIn
✅ How generative AI is changing content strategy
✅ Actionable steps to “contentize” your experiences and turn them into powerful marketing assets

This discussion is packed with valuable insights for marketers, entrepreneurs, and business leaders looking to elevate their brand and visibility.

📩 Want to be a guest on VMN Business Talk? Email us at vmn@victormnichols.com

Like, comment, and subscribe for more expert business insights!

In this episode of VMN Business Talk, we dive into the critical topic of stress management and work-life balance with our esteemed guest, Pooja Desai, also known as Tia Bua.

Pooja is a mother, wife, philanthropist, and minority woman business owner with over 25 years of experience in healthcare. She’s a passionate advocate for children’s mindfulness and wellness and a compassionate storyteller.

💡 What You’ll Learn in This Episode:

• Effective strategies for managing workplace stress while maintaining a healthy work-life balance
• The importance of mindfulness and wellness for leaders and entrepreneurs
• How to balance personal responsibilities with professional growth
• Tools and techniques for reducing stress in high-pressure environments
• Creating a work culture that supports mental well-being and business success

Whether you’re an entrepreneur, business leader, or professional looking to manage stress and foster a healthier work-life balance, this episode offers actionable insights and advice you can apply today.

If you’d like to be a guest on our show to talk about your business challenges and find solutions with Victor M.Nichols, email us at vmn@victormnichols.com.

🔔 Don’t forget to subscribe for more valuable insights to help you grow and thrive!

In this episode, we explore the incredible impact of giving back to communities and how businesses, both large and small, can make a difference. Joined by Sue Vorcheimer, Director of Marketing at 1776 Morristown and owner of Sue V Marketing & PR, we dive into practical strategies and inspiring stories that demonstrate the power of philanthropy in business.

Sue shares actionable examples that small businesses can implement, highlights common mistakes to avoid, and provides advice on how to get started with community-focused initiatives.

Key topics include:

• Creative ways businesses can give back to their communities
• How philanthropy strengthens team cohesion and morale
• Surprising benefits of integrating giving into your business strategy
• Real-world examples for small businesses to get involved
• Common pitfalls to avoid when starting community initiatives

If you want to be a guest on one of our streams to discuss your business challenges and explore solutions, email us at vmn@victormnichols.com.

In this episode, James Orsini, President of Startup Operations at VaynerX, shares his leadership insights and how they’ve evolved in response to the changing dynamics of the workplace, especially post-pandemic. From the importance of empathy and trust to navigating remote work challenges, James discusses what makes effective leadership in today's world.

We also explore how cultural perspectives on work-life balance differ globally, the power of efficient, short meetings, and why prioritizing time management is crucial in modern business. Plus, James shares personal productivity habits that keep him accountable and on top of his responsibilities.

Key topics include:

• The role of empathy and influence in leadership
• Adapting leadership styles to fit a changing workforce
• The impact of remote work and cultural differences on work-life balance
• Productivity tips and efficient meetings for better team management

Tune in for actionable advice on leading with empathy, maximizing productivity, and staying adaptable in a rapidly changing world.

If you want to be a guest on one of our streams to talk about your business challenges and explore possible solutions, email us at vmn@victormnichols.com.

In a world dominated by AI and fast-paced technology, standing out isn’t about saying more—it’s about saying it better. In this episode, Vic Nichols sits down with communication expert Renee Marino to explore how mastering the art of human connection can set you apart in both business and life.

Discover how to:

• Balance the efficiency of AI with authentic, heartfelt interactions.
• Build trust and confidence through clear and impactful communication.
• Make your message unforgettable—not just for what you said but for how you made others feel.

Whether you're navigating the corporate world, growing your own business, or just looking to connect more meaningfully with the people around you, this conversation is packed with practical tips and powerful insights.

Tune in and learn how to communicate with purpose, passion, and presence in the age of AI.

If you want to be a guest on one of our streams, email us at vmn@victormnichols.com

In this episode, we dive into key strategies for bringing clients back and setting up communication practices that drive repeat business. Packed with actionable advice, this episode is perfect for new entrepreneurs aiming to strengthen their networking skills and foster meaningful client relationships to grow their business.

What you'll learn:

• Proven methods to reconnect with past clients and foster long-term relationships
• Secret referral hack
• Communication techniques that build trust and open doors to future work
• Networking strategies to expand your professional reach and unlock new opportunities

If you want to be a guest on one of our streams to talk about your business challenges and explore possible solutions, email us at vmn@victormnichols.com.

Join me, Vic Nichols, in this episode as we tackle the real-world challenges business owners face today. You will discover the importance of disciplined financial planning and smart reinvestment strategies that can transform their bottom line. You’ll explore how building a supportive community of fellow entrepreneurs can lead to invaluable connections and shared insights.

Additionally, you'll learn the exciting opportunities for collaboration and problem-solving through group calls, highlighting how these interactions can spark innovation and growth.

By the end of this episode, you'll walk away with actionable strategies to elevate your networking approach, connect meaningfully with clients, and drive real business growth.

Tune in and let’s turn your challenges into opportunities!